Sentry, LLC

RIASEC Registered
Total AUM
$2.3B
Discretionary
$600M
26% of AUM
Avg account
$9.3M
Accounts
251
Employees
4
Advisory reps
3

Firm details

Headquarters
Memphis, Tennessee
CRD number
150593
Custodians
REGIONS BANK, TRUST DEPARTMENT, NATIONAL FINANCIAL SERVICES LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees, Other
Client types
  • Corporations / Businesses61.94%
  • HNWI37.77%
  • Individuals0.3%

Firm profile

FINTRX

Overview

Sentry, LLC is an independent registered investment adviser that serves both individual/family and institutional clients. The firm describes itself as a capital allocator and combines discretionary and non-discretionary advisory relationships. Fee arrangements include percentage-of-AUM billing alongside fixed and other fee structures. Sentry is not positioned as an ESG-focused manager and is not registered as a multistate adviser. It also plays sponsor and general-partner roles, acting as an adviser and managing member of pooled investment vehicles in addition to allocating client capital to external managers.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 84%, Other 9%, US Government Bonds 4%, Public Funds/Mutual Funds 2%, Cash & Cash Equivalents 1%84%
  • Exchange Traded Equities84%
  • Other9%
  • US Government Bonds4%
  • Public Funds/Mutual Funds2%
  • Cash & Cash Equivalents1%

Contacts

3 of 3
  • Thomas Morrison

    Thomas Morrison

    Portfolio AdvisorCRD 7318158

  • Joseph Morrison

    Joseph Morrison

    PrincipalCRD 2001046

  • Andrew Hursey

    Andrew Hursey

    Managing Director, Co-FounderCRD 6640944

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 28

Active vs passive

$33.4M in ETFs

Passive

100%

$33.4M

Active

0%

$0

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE S&P 500 ETF (IVV)BlackRockPassiveLarge Blend$14.9M19,93644.73%

Location

Primary office

Memphis, TN

Shelby

Location

Memphis, TN

Headquartered in Memphis, TN, anchoring the Memphis-Forrest City, TN-MS-AR metro in the South.

Metro area
Memphis-Forrest City, TN-MS-AR
Region
South
County
Shelby
Address
6070 Poplar Ave
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth