Sentry, LLC
Firm details
- Headquarters
- Memphis, Tennessee
- CRD number
- 150593
- Registered since
- June 24, 2009
- Website
- www.sentryllc.com
- Custodians
- REGIONS BANK, TRUST DEPARTMENT, NATIONAL FINANCIAL SERVICES LLC, CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Fixed Fees, Other
- Client types
- Corporations / Businesses61.94%
- HNWI37.77%
- Individuals0.3%
- Services
- Portfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers
Firm profile
FINTRXOverview
Sentry, LLC is an independent registered investment adviser organized as an LLC and operating since 2009. The firm serves both individuals/families and institutional clients and positions itself as a capital allocator — managing portfolios directly and selecting external managers where appropriate. Its advisory services include portfolio management for individuals and small businesses, portfolio management for larger business or institutional clients, and the selection of other advisers. The firm charges fees based on a mix of assets-under-management, fixed fees, and other arrangements. Sentry does not identify as an active ESG investor, is not a multi-state adviser, and does not present itself as a pension consultant. Its listed industry affiliations indicate roles beyond advisory work, including acting as an investment sponsor and serving as a general partner or managing member of pooled investment vehicles.
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities84%
- Other9%
- US Government Bonds4%
- Public Funds/Mutual Funds2%
- Cash & Cash Equivalents1%
Contacts
3 of 3
Andrew Hursey
Managing Director, Co-FounderCRD 6640944

Joseph Morrison
PrincipalCRD 2001046

Thomas Morrison
Portfolio AdvisorCRD 7318158
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 56Active vs passive
$66.8M in ETFs
100%
$66.8M
0%
$0
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| ISHARES CORE S&P 500 ETF (IVV) | BlackRock | Passive | Large Blend | $14.9M | 19,936 | 22.36% |
Location
Memphis, TN
Shelby
Location
Memphis, TN
Headquartered in Memphis, TN, anchoring the Memphis-Forrest City, TN-MS-AR metro in the South.
- Metro area
- Memphis-Forrest City, TN-MS-AR
- Region
- South
- County
- Shelby
- Address
- 6070 Poplar Ave
- Time zone
- CT (UTC-6)
- Office locations
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