Secure Asset Management, L.L.C.

RIASEC RegisteredEst. 2018
Total AUM
$871M
Discretionary
$789M
91% of AUM
Avg account
$189K
Accounts
4,609
Employees
54
Advisory reps
55

Firm details

Headquarters
Troy, Michigan
CRD number
144046
Registered since
September 7, 2018
Custodians
CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Fixed Fees, Other
Client types
  • HNWI58.21%
  • Individuals41.79%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Secure Asset Management, L.L.C. is a privately owned limited liability company that registered with the SEC in 2018 and serves primarily individual and family clients. The firm operates as a capital allocator and offers financial planning, portfolio management for individuals and small businesses, pension consulting and the selection of other advisers. Its fee arrangements include percentage-of-AUM billing, fixed fees and other structures. The firm is not identified as an active ESG investor. Industry affiliations noted in regulatory filings include relationships with broker-dealers, accounting professionals and insurance companies, which support its advisory and product distribution activities.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 49%, Public Funds/Mutual Funds 38%, Cash & Cash Equivalents 8%, Non-Exchange Traded Equities 1%, US Government Bonds 1%, State & Local Bonds 1%, Sovereign Bonds 1%, Investment Grade Corp Bonds 1%49%
  • Exchange Traded Equities49%
  • Public Funds/Mutual Funds38%
  • Cash & Cash Equivalents8%
  • Non-Exchange Traded Equities1%
  • US Government Bonds1%

Owners & executives

2 of 2
  • Gregg Huxley

    Gregg Huxley

    Chief Investment OfficerCRD 3060431

  • Clark Harris

    Clark Harris

    Co-Founder & CEOCRD 2730928

Contacts

3 of 53
  • William Thomas

    Registered RepresentativeCRD 5091838

  • Craig Conley

    Craig Conley

    Investment Advisor RepresentativeCRD 5236746

  • Peter Ruh

    Peter Ruh

    Investment Advisor RepresentativeCRD 4494221

Unlock 50 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 270

Active vs passive

$755M in ETFs

Passive

69%

$521M

Active

29%

$234M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD INTERMEDIATE-TERM TREASURY INDEX FUND (VGIT)VanguardPassiveIntermediate Government$39.2M664,2845.19%

Location

Primary office

Troy, MI

Oakland

Location

Troy, MI

Headquartered in Troy, MI, anchoring the Detroit-Warren-Ann Arbor, MI metro in the Midwest.

Metro area
Detroit-Warren-Ann Arbor, MI
Region
Midwest
County
Oakland
Address
2565 W Maple Rd
Time zone
ET (UTC-5)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth