Rooted Wealth Advisors
Firm details
- Headquarters
- Bourbonnais, Illinois
- CRD number
- 313759
- Registered since
- May 4, 2021
- Website
- rootedretirement.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM
- Client types
- HNWI49.85%
- Individuals48.37%
- Corporations / Businesses1.44%
- Charitable Organizations0.34%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Rooted Wealth Advisors is an independent registered investment adviser that provides fee-based wealth management and financial planning. The firm is registered with the SEC and first registered in 2021. Ownership is held by an individual and the firm serves both individual and family clients as well as select institutional relationships. Its primary advisory services are financial planning and portfolio management for individuals and small businesses, and it also operates as an insurance broker. Investment management is delivered on a percentage-of-AUM fee model. Rooted Wealth Advisors does not position itself as a capital allocator running proprietary private vehicles; instead it relies on external managers and packaged investment products. The firm does not describe itself as an active ESG investor. Rooted Wealth maintains working relationships with accounting professionals as part of its broader client service network.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds82%
- Exchange Traded Equities15%
- Cash & Cash Equivalents2%
- State & Local Bonds1%
- Sovereign Bonds1%
Owners & executives
FINTRXContacts
FINTRXWealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 94Active vs passive
$415M in ETFs
72%
$299M
24%
$117M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| VANGUARD S&P 500 ETF (VOO) | Vanguard | Passive | Large Blend | $56.8M | 82,649 | 13.67% |
Location
Bourbonnais, IL
Kankakee
Location
Bourbonnais, IL
Headquartered in Bourbonnais, IL, anchoring the Chicago-Naperville, IL-IN-WI metro in the Midwest.
- Metro area
- Chicago-Naperville, IL-IN-WI
- Region
- Midwest
- County
- Kankakee
- Address
- 389 William Latham R Senior Dr
- Time zone
- CT (UTC-6)
- Office locations
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