WATERSHED PRIVATE WEALTH

RIASEC RegisteredEst. 2021
Total AUM
$414M
Discretionary
$414M
100% of AUM
Avg account
$745K
Accounts
555
Employees
3
Advisory reps
3

Firm details

Headquarters
OAK BROOK, Illinois
CRD number
316408
Registered since
September 10, 2021
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI91.71%
  • Individuals8.26%
  • Corporations / Businesses0.03%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Watershed Private Wealth is an independent registered investment adviser organized as an LLC and SEC-registered in 2021. The firm identifies as a capital allocator and serves both individual/family and institutional clients. Its advisory scope includes financial planning, portfolio management for individuals and small businesses as well as for institutions, and the selection of third‑party advisers. Fee arrangements include a percentage-of-AUM component and fixed fees. Watershed does not market itself as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 72%, Exchange Traded Equities 25%, Cash & Cash Equivalents 2%, Investment Grade Corp Bonds 1%72%
  • Public Funds/Mutual Funds72%
  • Exchange Traded Equities25%
  • Cash & Cash Equivalents2%
  • Investment Grade Corp Bonds1%

Contacts

3 of 3
  • SARAH PIERCE

    Investment Adviser RepresentativeCRD 5686514

  • BRENDAN MOODY

    Founder & Wealth AdvisorCRD 5466408

  • JOSHI KONERU

    Co-Founder and AdvisorCRD 5335312

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 73

Active vs passive

$276M in ETFs

Passive

84%

$231M

Active

13%

$45M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE S&P 500 ETF (IVV)BlackRockPassiveLarge Blend$49.6M75,88917.95%

Location

Primary office

OAK BROOK, IL

DU PAGE

Location

OAK BROOK, IL

Headquartered in OAK BROOK, IL, anchoring the Chicago-Naperville, IL-IN-WI metro in the Midwest.

Metro area
Chicago-Naperville, IL-IN-WI
Region
Midwest
County
DU PAGE
Address
1415 W 22nd St
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth