Rebel Financial, LLC

RIASEC Registered
Total AUM
$370M
Discretionary
$358M
97% of AUM
Avg account
$210K
Accounts
1,767
Employees
6
Advisory reps
7

Firm details

Headquarters
Groveport, Ohio
CRD number
168263
Registered since
January 27, 2020
Custodians
CHARLES SCHWAB & CO., INC., TIAA-CREF INDIVIDUAL & INSTITUTIONAL SERVICES, LLC, AXOS ADVISOR SERVICES
Fee structure
Percentage of AUM, Hourly Charges, Subscription Fees, Fixed Fees, Other
Client types
  • HNWI56.07%
  • Individuals40.11%
  • Pension & Profit Sharing Plans3.33%
  • Corporations / Businesses0.5%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Rebel Financial, LLC is an independent, owner-operated advisory firm organized as an LLC and registered with the SEC in 2020. The firm serves a mix of individual and family clients as well as institutional clients, providing financial planning, portfolio management for individuals and small businesses, pension consulting-related services, and educational seminars and workshops. Firm personnel also list accounting among their business activities. Rebel Financial uses a range of fee arrangements — percentage of AUM, hourly, subscription, fixed and other pricing — rather than a single fee model. The firm does not position itself as an ESG-focused manager. Rebel Financial was recognized by FA Magazine as one of its Top RIA Firms in 2020.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 71%, Public Funds/Mutual Funds 22%, Private Funds 3%, Cash & Cash Equivalents 1%71%
  • Exchange Traded Equities71%
  • Public Funds/Mutual Funds22%
  • Private Funds3%
  • Cash & Cash Equivalents1%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 70

Active vs passive

$260M in ETFs

Passive

84%

$219M

Active

13%

$40.8M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD CHARLOTTE FUNDS (BNDX)VanguardPassiveGlobal Bond USD Hedged$26.9M573,43110.35%

Location

Primary office

Groveport, OH

Franklin

Location

Groveport, OH

Headquartered in Groveport, OH, anchoring the Columbus-Marion-Zanesville, OH metro in the Midwest.

Metro area
Columbus-Marion-Zanesville, OH
Region
Midwest
County
Franklin
Address
5940 Clyde Moore Dr
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth