PURPLE DOG INVESTMENTS LLC

RIASEC Registered
Total AUM
$51.6M
Discretionary
$51.6M
100% of AUM
Avg account
$90.7K
Accounts
569
Employees
1
Advisory reps
1

Firm details

Headquarters
SPRINGFIELD, New Jersey
CRD number
300905
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • Individuals100%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Purple Dog Investments LLC is an independent registered investment adviser serving individual and family clients, with a business model focused on financial planning and portfolio management for individuals and small businesses. The firm charges a mix of percentage-of-AUM fees and hourly fees, and it identifies as owner-operated by an individual. Purple Dog does not present itself as a multi-state adviser or as a pension consultant, and it does not describe itself as an active ESG investor. Investment activity centers on publicly available pooled investments rather than direct securities trading or running third‑party alternative funds. The firm reports a strong preference for public funds and mutual funds as the primary vehicle to implement client portfolios. Operationally, advisory work is supported by an accountant affiliation, which suggests coordination with tax or bookkeeping professionals as part of client service.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 98%, Cash & Cash Equivalents 2%98%
  • Public Funds/Mutual Funds98%
  • Cash & Cash Equivalents2%

Contacts

1 of 1
  • DAVID STEINER

    PrincipalCRD 2488160

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

SPRINGFIELD, NJ

UNION

Location

SPRINGFIELD, NJ

Headquartered in SPRINGFIELD, NJ, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.

Metro area
New York-Newark, NY-NJ-CT-PA
Region
Northeast
County
UNION
Address
100 Morris Ave
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth