ALOOOLA

RIASEC RegisteredEst. 2024
Total AUM
$51.2M
Discretionary
$51.2M
100% of AUM
Avg account
$112K
Accounts
457
Employees
4
Advisory reps
4

Firm details

Headquarters
KINGSTON, New Jersey
CRD number
325090
Registered since
March 28, 2024
Fee structure
Percentage of AUM
Client types
  • Corporations / Businesses68.31%
  • Individuals31.69%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Alooola is a limited liability company that registered with the SEC in 2024 and provides fee-based wealth management to both individuals and institutions. The firm offers comprehensive financial planning alongside portfolio management for individuals, small businesses and larger business or institutional clients. Client education is part of the service mix, delivered through seminars and workshops. Investment practice centers on managed pooled vehicles rather than direct single-stock bets. The firm does not position itself as an ESG-focused manager. It operates with a percentage-of-AUM fee model and maintains relationships across the financial ecosystem—affiliations with a broker-dealer, another investment adviser and an insurance company expand product access and execution options. Alooola is not classified as a capital allocator or pension consultant, and it reports a related-adviser relationship that can broaden the range of investment vehicles it can source for clients.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 80%, Exchange Traded Equities 10%, Cash & Cash Equivalents 10%80%
  • Public Funds/Mutual Funds80%
  • Exchange Traded Equities10%
  • Cash & Cash Equivalents10%

Owners & executives

3 of 4
  • ROBERT MICHEL

    President, Chief Investment OfficerCRD 5967668

  • SUSAN MICHEL

    Chief Executive OfficerCRD 1680859

  • JAMES OBOYLE

    Chief Compliance OfficerCRD 7142888

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

KINGSTON, NJ

SOMERSET

Location

KINGSTON, NJ

Headquartered in KINGSTON, NJ, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.

Metro area
New York-Newark, NY-NJ-CT-PA
Region
Northeast
County
SOMERSET
Address
4422C Route 27
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth