PROFOCUS INCORPORATED
Firm details
- Headquarters
- PHOENIX, Arizona
- CRD number
- 113954
- Registered since
- May 2, 2022
- Website
- profocus.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI76.96%
- Individuals22.32%
- Corporations / Businesses0.72%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Profocus Incorporated is an independent registered investment adviser that provides financial planning and portfolio management for individuals, families and small institutions. The firm is fee-based and uses a mix of percentage-of-AUM billing alongside hourly and fixed fees, which supports both ongoing wealth management relationships and project-based planning work. SEC registration dates to 2022 and the firm is owned by an individual owner. Investment activity centers on publicly traded equities as the primary allocation tool, with a clear preference for exchange-traded instruments for core exposures. Beyond listed equities, Profocus Incorporated sponsors and serves as a general partner or managing member for pooled investment vehicles, indicating the firm operates or sponsors private structures in addition to managing client portfolios. The adviser does not identify as an active ESG investor and its advisory footprint is concentrated on individual and family client work rather than pension consulting.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities88%
- Cash & Cash Equivalents10%
- US Government Bonds2%
Owners & executives
1 of 1MICHAEL SMITH
Founder & CEOCRD 1189477
Contacts
1 of 1GARRY BISHOP
Investment Advisor RepresentativeCRD 8145444
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
PHOENIX, AZ
MARICOPA
Location
PHOENIX, AZ
Headquartered in PHOENIX, AZ, anchoring the Phoenix-Mesa, AZ metro in the West.
- Metro area
- Phoenix-Mesa, AZ
- Region
- West
- County
- MARICOPA
- Address
- 5010 E Warner Rd
- Time zone
- MT (UTC-7)
- Office locations
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