Potomac Investment Company

Broker-DealerFINRA MemberEst. 2026
Total AUM
$107M
Discretionary
$107M
100% of AUM
Accounts
41
Employees
2
Advisory reps
2
Brokerage reps
1

Firm details

Headquarters
The Villages,
CRD number
14553
Registered since
April 6, 2026
Fee structure
Percentage of AUM, Commissions
Client types
  • HNWI63.4%
  • Charitable Organizations33.53%
  • Individuals1.91%
  • Corporations / Businesses1.16%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Potomac Investment Company operates as an independent broker-dealer and registered municipal advisor that also provides advisory services. The firm serves individuals, families and institutional clients and offers financial planning and portfolio management for individuals and small businesses. Its business model mixes fee-based relationships (percentage of AUM) with commission-based activity, and it is registered with the SEC in 2026. Potomac is owned by an individual and is not identified as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 78%, Cash & Cash Equivalents 15%, Investment Grade Corp Bonds 3%, State & Local Bonds 2%, Public Funds/Mutual Funds 2%78%
  • Exchange Traded Equities78%
  • Cash & Cash Equivalents15%
  • Investment Grade Corp Bonds3%
  • State & Local Bonds2%
  • Public Funds/Mutual Funds2%

Contacts

2 of 2
  • Carol Greenwald

    Carol Greenwald

    Founder & PresidentCRD 1207586

  • Zachary Moss

    Zachary Moss

    CRD 8213351

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

The Villages, null

Location

The Villages, null

Headquartered in The Villages, null.

Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth