Planning Within Reach, LLC

RIASEC Registered
Total AUM
$7.2M
Discretionary
$7.2M
100% of AUM
Avg account
$277K
Accounts
26
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
165383
Custodians
ALTRUIST FINANCIAL LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI62.93%
  • Individuals37.07%
Services
Financial PlanningPortfolio Management for IndividualsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Planning Within Reach, LLC is a small, independent registered investment advisor operating as a limited liability company and focused on individuals and families. The firm combines financial planning, ongoing portfolio management for individuals and small businesses, and client education through seminars and workshops. Its fee schedule includes percentage-of-AUM billing alongside hourly and fixed-fee engagements, which supports both ongoing advisory relationships and project-based planning work. Investment activity is concentrated in pooled public funds—primarily mutual funds—which form the core of client portfolios. The firm is not an active ESG investor and does not position itself as a pension consultant or multi-state adviser. Given its owner-type (individual) and single-office structure, investment decisions and client service are likely handled directly by a small advisory team rather than through extensive institutional infrastructure.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 98%, Exchange Traded Equities 1%, Cash & Cash Equivalents 1%98%
  • Public Funds/Mutual Funds98%
  • Exchange Traded Equities1%
  • Cash & Cash Equivalents1%

Contacts

1 of 1
  • Linda Rogers

    Linda Rogers

    Owner and FounderCRD 5532846

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

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Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth