PLAN FINANCIAL

RIASEC RegisteredEst. 2018

Total AUM

$195M

Discretionary

$195M

100% of AUM

Avg account

$239K

Accounts

817

Employees

Advisory reps

Firm details

Headquarters: FRESNO, California
CRD number: 44960
Registered since: March 8, 2018
Website: www.planfinancial.com
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees
Client types: Individuals87.54%
Pension & Profit Sharing Plans10.02%
Charitable Organizations2.17%
Corporations / Businesses0.27%
Services: Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Plan Financial is an independent registered investment adviser that has been SEC-registered since 2018 and is owned by an individual. The firm positions itself as a capital allocator serving both individual and family clients as well as institutional accounts. Its advisory services span financial planning, portfolio management for individuals, small businesses and institutions, selection of third-party advisers, and educational seminars. The firm also engages in insurance brokerage and lists accountant and real estate broker among its industry affiliations. Fee arrangements are flexible and include percentage-of-AUM billing as well as hourly and fixed-fee options. Plan Financial does not describe itself as an active ESG investor and is not registered as a multi-state adviser.