Paladin Financial

RIASEC Registered
Total AUM
$217M
Discretionary
$217M
100% of AUM
Avg account
$147K
Accounts
1,477
Employees
8
Advisory reps
8

Firm details

Headquarters
Arden Hills, Minnesota
CRD number
288387
Registered since
July 7, 2023
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals54.32%
  • HNWI45.68%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Paladin Financial is an independent, individual-owned registered investment adviser that began SEC registration in 2023. The firm positions itself as a capital allocator for individual and family clients, offering financial planning, portfolio management for individuals and small businesses, pension consulting, and selection-of-other-advisers services. Its fee models include percentage-of-AUM billing alongside hourly and fixed-fee arrangements. Paladin reports industry relationships with broker-dealers, other investment advisers, and an insurance company and notes it is not an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 42%, Exchange Traded Equities 40%, Other 14%, Cash & Cash Equivalents 3%, Non-Exchange Traded Equities 1%42%
  • Public Funds/Mutual Funds42%
  • Exchange Traded Equities40%
  • Other14%
  • Cash & Cash Equivalents3%
  • Non-Exchange Traded Equities1%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 84

Active vs passive

$149M in ETFs

Passive

39%

$58.5M

Active

30%

$90.3M

ETFProviderStyleCategoryValueShares% of portfolio
STATE STREET(R) SPDR(R) PORTFOLIO S&P 500(R) ETF (SPYM)State Street$16.7M186,29311.23%

Location

Primary office

Arden Hills, MN

Ramsey

Location

Arden Hills, MN

Headquartered in Arden Hills, MN, anchoring the Minneapolis-St. Paul, MN-WI metro in the Midwest.

Metro area
Minneapolis-St. Paul, MN-WI
Region
Midwest
County
Ramsey
Address
4105 Lexington Ave N
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth