Lifelong Wealth Advisors, Inc.

RIASEC RegisteredEst. 2024
Total AUM
$710M
Discretionary
$710M
100% of AUM
Avg account
$271K
Accounts
2,618
Employees
12
Advisory reps
9

Firm details

Headquarters
Arden Hills, Minnesota
CRD number
331847
Registered since
August 16, 2024
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI63.78%
  • Individuals36.22%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Lifelong Wealth Advisors, Inc. is an independent, SEC‑registered registered investment adviser organized as a corporation and owned by an individual. The firm focuses on serving individuals and families, charging clients either a percentage of assets under management or fixed fees. Its stated advisory services include financial planning, portfolio management for individuals/small businesses and for businesses/institutions, and the selection of other advisers. The firm identifies as a capital allocator but does not emphasize ESG investing, pension consulting, or multi‑state adviser activity in its public profile.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 91%, Exchange Traded Equities 4%, Cash & Cash Equivalents 3%, US Government Bonds 1%91%
  • Public Funds/Mutual Funds91%
  • Exchange Traded Equities4%
  • Cash & Cash Equivalents3%
  • US Government Bonds1%

Owners & executives

1 of 1
  • Dori Petroff

    Dori Petroff

    Chief Operations OfficerCRD 5475235

Contacts

3 of 8
  • Jeremy Lipinski

    Jeremy Lipinski

    Financial Advisor and PartnerCRD 5227102

  • Anders Haugen

    Anders Haugen

    Financial Advisor and PartnerCRD 5227103

  • Robert Bonine

    Robert Bonine

    Partner, Financial AdvisorCRD 5362686

Unlock 5 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 71

Active vs passive

$500M in ETFs

Passive

35%

$174M

Active

28%

$327M

ETFProviderStyleCategoryValueShares% of portfolio
STATE STREET(R) SPDR(R) PORTFOLIO S&P 500(R) ETF (SPYM)State Street$82.6M940,42416.53%

Location

Primary office

Arden Hills, MN

Ramsey

Location

Arden Hills, MN

Headquartered in Arden Hills, MN, anchoring the Minneapolis-St. Paul, MN-WI metro in the Midwest.

Metro area
Minneapolis-St. Paul, MN-WI
Region
Midwest
County
Ramsey
Address
1150 County Road E W
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth