Northland Asset Management

Broker-DealerFINRA MemberEst. 2015
Total AUM
$405M
Discretionary
$387M
96% of AUM
Accounts
1,192
Employees
22
Advisory reps
190
Brokerage reps
22

Firm details

Headquarters
Minneapolis, Minnesota
CRD number
40258
Registered since
May 26, 2015
Custodians
PERSHING LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Other
Client types
  • HNWI78.75%
  • Individuals19.54%
  • Charitable Organizations0.92%
  • Pension & Profit Sharing Plans0.79%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Northland Asset Management is a corporation that combines advisory services with broker-dealer and insurance-broker capabilities. The firm registered with the SEC in 2015 and identifies as a capital allocator serving individual and family clients. Its business lines include broker-dealer activity, insurance brokerage and serving as a registered municipal advisor; advisory services listed on its filings emphasize financial planning, portfolio management for individuals and small businesses, and selecting third‑party advisers. The firm uses multiple fee approaches — percentage of AUM, hourly and fixed fees, and other fee arrangements — rather than a single billing model. Northland’s classification and affiliations indicate an integrated model that spans brokerage, trust/banking relationships and insurance distribution, which supports both transaction execution and ongoing portfolio advice.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 51%, Exchange Traded Equities 43%, Cash & Cash Equivalents 4%, State & Local Bonds 1%, Other 1%51%
  • Public Funds/Mutual Funds51%
  • Exchange Traded Equities43%
  • Cash & Cash Equivalents4%
  • State & Local Bonds1%
  • Other1%

Owners & executives

3 of 4
  • Randy Nitzsche

    Randy Nitzsche

    CEOCRD 1558954

  • Dustin Alden

    Dustin Alden

    Chief Financial OfficerCRD 6131554

  • Mandy Teigland

    Co-Chief Compliance OfficerCRD 4870219

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Contacts

3 of 186
  • Jeffrey Charlesworth

    Jeffrey Charlesworth

    Vice PresidentCRD 1808090

  • Alexander Latimore

    Alexander Latimore

    Research AssociateCRD 7924370

  • Jonathon Ripp

    Jonathon Ripp

    Vice PresidentCRD 3242068

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 69

Active vs passive

$106M in ETFs

Passive

75%

$79.1M

Active

24%

$27.1M

ETFProviderStyleCategoryValueShares% of portfolio
JPMORGAN INCOME ETF (JPIE)JP MorganActiveMultisector Bond$18.8M407,33917.67%

Location

Primary office

Minneapolis, MN

Hennepin

Location

Minneapolis, MN

Headquartered in Minneapolis, MN, anchoring the Minneapolis-St. Paul, MN-WI metro in the Midwest.

Metro area
Minneapolis-St. Paul, MN-WI
Region
Midwest
County
Hennepin
Address
150 S 5th St
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth