Northland Asset Management
Firm details
- Headquarters
- Minneapolis, Minnesota
- CRD number
- 40258
- Registered since
- May 26, 2015
- Website
- www.northlandsecurities.com
- Custodians
- PERSHING LLC
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees, Other
- Client types
- HNWI78.75%
- Individuals19.54%
- Charitable Organizations0.92%
- Pension & Profit Sharing Plans0.79%
- Services
- Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers
Firm profile
FINTRXOverview
Northland Asset Management is a corporate investment firm that also operates as a broker-dealer and insurance broker and serves as a registered municipal advisor. The firm registered with the SEC in 2015 and identifies as a capital allocator working primarily with individual and family clients. Its advisory services include financial planning, discretionary portfolio management for individuals and small businesses, and selecting external advisers. Northland also holds industry affiliations across broker-dealer, trust, banking/thrift, and insurance channels. Fee arrangements are mixed — percentage of AUM is used alongside hourly and fixed fees — and the firm is not positioned as an active ESG investor.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds51%
- Exchange Traded Equities43%
- Cash & Cash Equivalents4%
- State & Local Bonds1%
- Other1%
Owners & executives
3 of 4
Randy Nitzsche
CEOCRD 1558954

Dustin Alden
Chief Financial OfficerCRD 6131554
Mandy Teigland
Co-Chief Compliance OfficerCRD 4870219
Contacts
3 of 187
Jeffrey Charlesworth
Vice PresidentCRD 1808090

Alexander Latimore
Research AssociateCRD 7924370
Jonathon Ripp
Vice PresidentCRD 3242068
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 76Active vs passive
$172M in ETFs
75%
$129M
15%
$43.6M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| INVESCO QQQ TRUST SERIES 1 (QQQ) | Invesco | Passive | Large Growth | $32.8M | 44,538 | 19.03% |
Location
Minneapolis, MN
Hennepin
Location
Minneapolis, MN
Headquartered in Minneapolis, MN, anchoring the Minneapolis-St. Paul, MN-WI metro in the Midwest.
- Metro area
- Minneapolis-St. Paul, MN-WI
- Region
- Midwest
- County
- Hennepin
- Address
- 150 S 5th St
- Time zone
- CT (UTC-6)
- Office locations
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