Northern Financial Advisors, Inc

RIASEC Registered
Total AUM
$684M
Discretionary
$684M
100% of AUM
Avg account
$350K
Accounts
1,957
Employees
11
Advisory reps
6

Firm details

Headquarters
Bloomfield Hills, Michigan
CRD number
121088
Registered since
July 31, 2020
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Fixed Fees
Client types
  • HNWI91.06%
  • Individuals8.94%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Northern Financial Advisors, Inc. is an independent, individual-owned registered investment adviser that focuses on serving individual and family clients. The firm is SEC-registered (registration year 2020) and operates as a capital allocator using a fixed-fee billing model. Its primary advisory services include financial planning, discretionary portfolio management for individuals and small businesses, and the selection of outside advisers when clients require manager or product referrals. The firm does not identify as an active ESG investor and does not operate as a multi-state or pension consultant.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 35%, US Government Bonds 31%, Exchange Traded Equities 22%, Cash & Cash Equivalents 12%35%
  • Public Funds/Mutual Funds35%
  • US Government Bonds31%
  • Exchange Traded Equities22%
  • Cash & Cash Equivalents12%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 13

Active vs passive

$23.5M in ETFs

Passive

99%

$23.2M

Active

1%

$329K

ETFProviderStyleCategoryValueShares% of portfolio
SPDR S&P 500 ETF TRUST (SPY)State StreetPassiveLarge Blend$12.4M16,30352.86%

Location

Primary office

Bloomfield Hills, MI

Oakland

Location

Bloomfield Hills, MI

Headquartered in Bloomfield Hills, MI, anchoring the Detroit-Warren-Ann Arbor, MI metro in the Midwest.

Metro area
Detroit-Warren-Ann Arbor, MI
Region
Midwest
County
Oakland
Address
74 E Long Lake Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth