Greystone Financial Group, LLC

RIASEC Registered
Total AUM
$495M
Discretionary
$460M
93% of AUM
Avg account
$392K
Accounts
1,264
Employees
8
Advisory reps
4

Firm details

Headquarters
Bloomfield Hills, Michigan
CRD number
306595
Registered since
January 8, 2020
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI70.56%
  • Individuals25.45%
  • Pension & Profit Sharing Plans3.12%
  • Charitable Organizations0.86%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension Consulting

Firm profile

FINTRX

Overview

Greystone Financial Group, LLC is an independent registered investment adviser organized as an LLC. The firm is SEC-registered (initial registration reported in 2020) and charges clients on a percentage-of-AUM basis. Its client mix spans high-net-worth individuals and families as well as institutional and business accounts. Core service offerings include comprehensive financial planning, discretionary portfolio management for individuals and small businesses, portfolio management for institutions and other businesses, and pension consulting. The firm does not describe itself as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 54%, Public Funds/Mutual Funds 38%, Other 5%, Cash & Cash Equivalents 3%54%
  • Exchange Traded Equities54%
  • Public Funds/Mutual Funds38%
  • Other5%
  • Cash & Cash Equivalents3%

Owners & executives

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Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 36

Active vs passive

$106M in ETFs

Passive

90%

$95.5M

Active

10%

$10.7M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD SHORT-TERM BOND INDEX FUND (BSV)VanguardPassiveShort Term Bond$20.9M273,65719.69%

Location

Primary office

Bloomfield Hills, MI

Oakland

Location

Bloomfield Hills, MI

Headquartered in Bloomfield Hills, MI, anchoring the Detroit-Warren-Ann Arbor, MI metro in the Midwest.

Metro area
Detroit-Warren-Ann Arbor, MI
Region
Midwest
County
Oakland
Address
665 Hulet Dr
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth