Greystone Financial Group, LLC

RIASEC RegisteredEst. 2020
Total AUM
$495M
Discretionary
$460M
93% of AUM
Avg account
$392K
Accounts
1,264
Employees
8
Advisory reps
4

Firm details

Headquarters
Bloomfield Hills, Michigan
CRD number
306595
Registered since
January 8, 2020
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI70.56%
  • Individuals25.45%
  • Pension & Profit Sharing Plans3.12%
  • Charitable Organizations0.86%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension Consulting

Firm profile

FINTRX

Overview

Greystone Financial Group, LLC is an independent registered investment adviser formed in 2020 that provides fee-based portfolio and planning services to individuals, families and institutions. The firm operates on a percentage-of-AUM fee model and lists financial planning, portfolio management for individuals and small businesses, portfolio management for businesses or institutions, and pension consulting among its advisory activities. Greystone is not marked as an active ESG investor. The firm received a Citywire mention in 2024 as part of the "50 Growers Across America" feature.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 54%, Public Funds/Mutual Funds 38%, Other 5%, Cash & Cash Equivalents 3%54%
  • Exchange Traded Equities54%
  • Public Funds/Mutual Funds38%
  • Other5%
  • Cash & Cash Equivalents3%

Contacts

3 of 4
  • Todd Moss

    Todd Moss

    Managing PartnerCRD 1101733

  • Brian Stone

    Brian Stone

    DirectorCRD 4504731

  • Nicholas Loberg

    Nicholas Loberg

    Portfolio ManagerCRD 6778518

Unlock 1 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 34

Active vs passive

$116M in ETFs

Passive

100%

$116M

Active

0%

$0

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD SHORT-TERM BOND INDEX FUND (BSV)VanguardPassiveShort Term Bond$21.5M275,66818.50%

Location

Primary office

Bloomfield Hills, MI

Oakland

Location

Bloomfield Hills, MI

Headquartered in Bloomfield Hills, MI, anchoring the Detroit-Warren-Ann Arbor, MI metro in the Midwest.

Metro area
Detroit-Warren-Ann Arbor, MI
Region
Midwest
County
Oakland
Address
665 Hulet Dr
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth