N.E.W. Advisory Services, LLC

RIASEC Registered
Total AUM
$1.6B
Discretionary
$1.5B
97% of AUM
Avg account
$171K
Accounts
9,375
Employees
23
Advisory reps
15

Firm details

Headquarters
De Pere, Wisconsin
CRD number
290405
Registered since
November 15, 2017
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees, Commissions
Client types
  • HNWI50.46%
  • Individuals49.31%
  • Corporations / Businesses0.24%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

N.E.W. Advisory Services, LLC is an independent, individually owned registered investment adviser that has been SEC-registered since 2017. The firm serves both individual and family clients as well as institutional investors and describes itself as a capital allocator that selects and allocates to third-party managers. Primary advisory activities listed include financial planning, portfolio management for individuals and small businesses, and the selection of other advisers. Its fee model is mixed — percentage of AUM, fixed fees and commissions are all part of its billing approach. The firm does not identify as an active ESG investor and reports industry connections with other investment advisers, accounting firms and law firms.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 82%, Exchange Traded Equities 9%, Cash & Cash Equivalents 7%, US Government Bonds 2%82%
  • Public Funds/Mutual Funds82%
  • Exchange Traded Equities9%
  • Cash & Cash Equivalents7%
  • US Government Bonds2%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 457

Active vs passive

$1.7B in ETFs

Passive

73%

$1.2B

Active

18%

$466M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD MORNINGSTAR TOTAL STOCK MARKET INDEX FUND (VTI)VanguardPassiveLarge Blend$289M771,14216.98%

Location

Primary office

De Pere, WI

Brown

Location

De Pere, WI

Headquartered in De Pere, WI, anchoring the Green Bay-Shawano, WI metro in the Midwest.

Metro area
Green Bay-Shawano, WI
Region
Midwest
County
Brown
Address
2200 Dickinson Rd
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth