Morton Brown Family Wealth LLC

RIASEC RegisteredEst. 2018
Total AUM
$483M
Discretionary
$483M
100% of AUM
Avg account
$1.8M
Accounts
275
Employees
10
Advisory reps
7

Firm details

Headquarters
Allentown, Pennsylvania
CRD number
292278
Registered since
February 23, 2018
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI86.21%
  • Individuals12.73%
  • Corporations / Businesses1.06%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Morton Brown Family Wealth LLC is an independent, SEC-registered RIA organized as an LLC and founded in 2018. The firm serves individual and family clients, offering financial planning and portfolio management for individuals and small businesses, and also operates as an insurance broker. Ownership is held at the individual level. Its fee model combines percentage-of-AUM pricing with fixed fees. Morton Brown reports being an active ESG investor, indicating environmental, social and governance factors are part of its investment approach. The firm does not position itself as a capital allocator; instead it relies on external investment vehicles and third-party managers to implement client portfolios. That operational model aligns with its use of public funds and mutual funds as the dominant asset types across client accounts.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 94%, Exchange Traded Equities 3%, State & Local Bonds 2%, Cash & Cash Equivalents 1%94%
  • Public Funds/Mutual Funds94%
  • Exchange Traded Equities3%
  • State & Local Bonds2%
  • Cash & Cash Equivalents1%

Contacts

3 of 7
  • Cody Demmel

    Cody Demmel

    Financial AdvisorCRD 6341168

  • Dennis Morton

    Dennis Morton

    Founder & Senior Wealth AdvisorCRD 5056676

  • Jonathan Kerstetter

    Jonathan Kerstetter

    Financial Planning StrategistCRD 6487231

Unlock 4 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 290

Active vs passive

$856M in ETFs

Passive

73%

$623M

Active

27%

$233M

ETFProviderStyleCategoryValueShares% of portfolio
SCHWAB US BROAD MARKET ETF (SCHB)SchwabPassiveLarge Blend$123M4,261,50914.42%

Location

Primary office

Allentown, PA

Lehigh

Location

Allentown, PA

Headquartered in Allentown, PA, in the Northeast of the United States.

Region
Northeast
County
Lehigh
Address
600 Hamilton St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth