Midwest Heritage Financial Advisors

RIASEC RegisteredEst. 2020
Total AUM
$399M
Discretionary
$399M
100% of AUM
Avg account
$616K
Accounts
647
Employees
6
Advisory reps
4

Firm details

Headquarters
West Des Moines, Iowa
CRD number
306308
Registered since
July 10, 2020
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI83.53%
  • Individuals16.47%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Midwest Heritage Financial Advisors is an independent registered investment adviser that began SEC registration in 2020. The firm serves individual and family clients, offering fee arrangements that include a percentage of assets under management as well as hourly and fixed-fee engagements. Its advisory work centers on financial planning and portfolio management for individuals and small businesses. In addition to advisory services, the firm operates as a registered representative of a broker-dealer and acts as an insurance broker, with ties to banking and insurance institutions. The adviser is organized under a mix of domestic-entity and individual ownership and does not position itself as a capital allocator. It does not identify as an active ESG investor and is not registered as a multi-state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 88%, Cash & Cash Equivalents 5%, Exchange Traded Equities 2%, State & Local Bonds 2%, Investment Grade Corp Bonds 2%, US Government Bonds 1%, Sovereign Bonds 1%, Private Funds 1%88%
  • Public Funds/Mutual Funds88%
  • Cash & Cash Equivalents5%
  • Exchange Traded Equities2%
  • State & Local Bonds2%
  • Investment Grade Corp Bonds2%

Contacts

3 of 4
  • Levi Cyphers

    Levi Cyphers

    Financial PlannerCRD 6479224

  • Mark Vance

    Mark Vance

    Financial PlannerCRD 4516230

  • Casey Malloy

    Casey Malloy

    Vice President, Financial PlannerCRD 6326461

Unlock 1 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 55

Active vs passive

$509M in ETFs

Passive

7%

$35.6M

Active

86%

$473M

ETFProviderStyleCategoryValueShares% of portfolio
DIMENSIONAL US CORE EQUITY 2 ETF (DFAC)DimensionalActiveLarge Blend$56.8M1,280,77111.16%

Location

Primary office

West Des Moines, IA

Polk

Location

West Des Moines, IA

Headquartered in West Des Moines, IA, anchoring the Des Moines-Ames-West Des Moines, IA metro in the Midwest.

Metro area
Des Moines-Ames-West Des Moines, IA
Region
Midwest
County
Polk
Address
3580 Ep True Pkwy
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth