Integrity Alliance, LLC
Firm details
- Headquarters
- Urbandale, Iowa
- CRD number
- 139627
- Registered since
- November 14, 2008
- Website
- brokersifs.com
- Custodians
- CHARLES SCHWAB & CO., INC., PERSHING LLC, ASSETMARK TRUST CO.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI49.1%
- Individuals40.34%
- Pension & Profit Sharing Plans6.75%
- Corporations / Businesses3.7%
- Charitable Organizations0.12%
- Services
- Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other AdvisersPublication of PeriodicalsEducational Seminars / Workshops
Firm profile
FINTRXOverview
Integrity Alliance, LLC is an independent broker-dealer organized as an LLC that combines brokerage and insurance distribution with advisory services. The firm is registered with the SEC (registered in 2008) and serves both individual/family and institutional clients. Its advisory offering includes financial planning, portfolio management for individuals and small businesses, selection of other advisers, pension consulting services, and client education through publications and seminars. As a broker-dealer and insurance broker, Integrity Alliance uses a mix of fee models (percentage of AUM, hourly and fixed fees) and identifies itself as an active ESG investor. The firm does not operate as a capital allocator; instead it sources third‑party managers and pooled products.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds67%
- Exchange Traded Equities23%
- Cash & Cash Equivalents6%
- US Government Bonds1%
- State & Local Bonds1%
Owners & executives
3 of 29
Joshua Whelan
Chief Marketing Officer & PartnerCRD 5137077

Theodore Alexander
CEO and Financial PlannerCRD 5323375

Andrew Osby
Chief Investment OfficerCRD 4202621
Contacts
3 of 650
Thaddeus Dziuba
Director of Advanced PlanningCRD 5648907

Lindsay Bliek
IARCRD 5677399
Diane Fredericks
Registered RepresentativeCRD 5732642
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 558Active vs passive
$2.7B in ETFs
63%
$1.7B
24%
$1B
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| ISHARES CORE S&P 500 ETF (IVV) | BlackRock | Passive | Large Blend | $139M | 186,235 | 5.10% |
Location
Urbandale, IA
Polk
Location
Urbandale, IA
Headquartered in Urbandale, IA, anchoring the Des Moines-Ames-West Des Moines, IA metro in the Midwest.
- Metro area
- Des Moines-Ames-West Des Moines, IA
- Region
- Midwest
- County
- Polk
- Address
- 4135 Nw Urbandale Dr
- Time zone
- CT (UTC-6)
- Office locations
Similar firms
Nations Financial Group, Inc.
Broker-DealerCedar Rapids, IA
Ausdal Financial Partners, Inc.
Broker-DealerDavenport, IA
Principal Securities, Inc.
Broker-DealerDes Moines, IA
Berthel Fisher & Company Financial Services, Inc.
Broker-DealerCedar Rapids, IA
FSB Premier Wealth Management, Inc.
Broker-DealerWaterloo, IA
Weitzel Financial Services, Inc.
Broker-DealerDubuque, IA