INFINITY ADVISORY GROUP

RIASEC RegisteredEst. 2025
Total AUM
$129M
Discretionary
$129M
100% of AUM
Avg account
$242K
Accounts
533
Employees
5
Advisory reps
3

Firm details

Headquarters
PORTAGE, Michigan
CRD number
324723
Registered since
April 18, 2025
Custodians
NATIONAL FINANCIAL SERVICES LLC
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • Individuals57.49%
  • HNWI42.51%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Infinity Advisory Group is an independent, owner-operated Registered Investment Adviser that focuses on fee-based financial planning and discretionary portfolio management for individuals and families. The firm acts as a capital allocator: it constructs and manages equity-heavy portfolios directly while selecting third‑party managers and funds where specialist exposure is appropriate. Investment practice centers on exchange‑traded equities, delivered through discretionary separate accounts and brokerage platforms, with supplemental exposures to mutual funds and selected external real‑estate managers. The firm also provides insurance brokerage and runs educational workshops, and charges clients both a percentage of assets under management and hourly fees. Infinity Advisory Group is not an ESG-driven investor and operates under a single-state registration approach. Its advisory activity explicitly includes selection of other advisers, indicating the team places a material portion of client capital into outsourced strategies and external alternative managers when they seek exposure the firm does not run in-house.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 69%, Public Funds/Mutual Funds 23%, Cash & Cash Equivalents 5%, Non-Exchange Traded Equities 3%69%
  • Exchange Traded Equities69%
  • Public Funds/Mutual Funds23%
  • Cash & Cash Equivalents5%
  • Non-Exchange Traded Equities3%

Contacts

3 of 3
  • GINNY DELL

    Managing Partner, Investment Advisor RepresentativeCRD 5591813

  • RYAN SNYDER

    PartnerCRD 5743744

  • BENJAMIN TAYLOR

    Investment Advisor RepresentativeCRD 6166496

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

PORTAGE, MI

KALAMAZOO

Location

PORTAGE, MI

Headquartered in PORTAGE, MI, anchoring the Kalamazoo-Battle Creek-Portage, MI metro in the Midwest.

Metro area
Kalamazoo-Battle Creek-Portage, MI
Region
Midwest
County
KALAMAZOO
Address
8105 Valleywood Ln
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth