FACE 2 FACE FINANCIAL PLANNING, LLC

RIASEC Registered
Total AUM
$29.7M
Discretionary
$29.7M
100% of AUM
Avg account
$198K
Accounts
150
Employees
1
Advisory reps
1

Firm details

Headquarters
PORTAGE, Michigan
CRD number
285630
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals93.6%
  • HNWI6.4%
Services
Financial PlanningPortfolio Management for IndividualsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Face 2 Face Financial Planning, LLC operates as a small, independent registered investment adviser organized as an LLC and owned by an individual. The firm’s client base is focused on individuals and families, with a service menu that includes comprehensive financial planning, portfolio management for individuals and small businesses, and educational seminars or workshops. Fee arrangements are flexible: the firm charges a percentage of assets under management and also offers hourly and fixed-fee engagements. Investment activity is heavily equity-oriented. Regulatory filings and asset breakdowns show a clear preference for exchange-traded equities as the primary vehicle for client portfolios. Face 2 Face Financial Planning, LLC does not position itself as a capital allocator to external alternative managers, and it does not identify as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 95%, Cash & Cash Equivalents 5%95%
  • Exchange Traded Equities95%
  • Cash & Cash Equivalents5%

Contacts

1 of 1
  • BRIAN FACE

    Founder and Fee-Only Financial PlannerCRD 5548274

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

PORTAGE, MI

KALAMAZOO

Location

PORTAGE, MI

Headquartered in PORTAGE, MI, anchoring the Kalamazoo-Battle Creek-Portage, MI metro in the Midwest.

Metro area
Kalamazoo-Battle Creek-Portage, MI
Region
Midwest
County
KALAMAZOO
Address
7950 Moorsbridge Rd
Time zone
ET (UTC-5)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth