Howard Financial Services, Ltd.

RIASEC Registered
Total AUM
$1.4B
Discretionary
$1.4B
100% of AUM
Avg account
$1.1M
Accounts
1,276
Employees
24
Advisory reps
17

Firm details

Headquarters
Dallas, Texas
CRD number
107978
Registered since
June 23, 1994
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI79.9%
  • Pooled Investment Vehicles15.99%
  • Individuals2.74%
  • Charitable Organizations1.29%
  • Corporations / Businesses0.07%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Howard Financial Services, Ltd. is an independent registered investment adviser organized as a limited partnership that has been registered with the SEC since 1994. The firm serves both individual and family clients as well as institutional investors and acts as a capital allocator in addition to providing advisory services. Its advisory offerings span financial planning, discretionary portfolio management for individuals, small businesses and pooled vehicles, management for business or institutional accounts, and selection of other advisers. Fee arrangements include a percentage of AUM as well as hourly and fixed-fee engagements. The firm markets itself beyond a single state and reports affiliations such as acting as accountant and sponsor, and serving as GP or managing member of pooled investment vehicles. Howard Financial Services was named one of CNBC’s “Top 100 Financial Advisory Firms” for 2025.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 55%, Private Funds 15%, Cash & Cash Equivalents 12%, Exchange Traded Equities 9%, State & Local Bonds 6%, Non-Exchange Traded Equities 1%, US Government Bonds 1%, Investment Grade Corp Bonds 1%55%
  • Public Funds/Mutual Funds55%
  • Private Funds15%
  • Cash & Cash Equivalents12%
  • Exchange Traded Equities9%
  • State & Local Bonds6%

Owners & executives

1 of 1
  • Robert Post

    Chief Compliance OfficerCRD 6561819

Contacts

3 of 16
  • John Howard

    John Howard

    Managing Director and Director of InvestmentsCRD 4351289

  • James Howard

    James Howard

    Founder and ChairmanCRD 4362521

  • William Gray

    William Gray

    Portfolio ManagerCRD 4497339

Unlock 13 more contacts →

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 106

Active vs passive

$904M in ETFs

Passive

71%

$644M

Active

24%

$260M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES MSCI USA QUALITY FACTOR ETF (QUAL)BlackRockPassiveLarge Blend$108M486,26911.95%

Location

Primary office

Dallas, TX

Dallas

Location

Dallas, TX

Headquartered in Dallas, TX, anchoring the Dallas-Fort Worth, TX-OK metro in the South.

Metro area
Dallas-Fort Worth, TX-OK
Region
South
County
Dallas
Address
8350 Meadow Rd
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth