HOWARD FINANCIAL SERVICES, LTD.

RIASEC RegisteredEst. 1994
Total AUM
$1.4B
Discretionary
$1.4B
100% of AUM
Avg account
$1.1M
Accounts
1,276
Employees
24
Advisory reps
18

Firm details

Headquarters
DALLAS, Texas
CRD number
107978
Registered since
June 23, 1994
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI79.9%
  • Pooled Investment Vehicles15.99%
  • Individuals2.74%
  • Charitable Organizations1.29%
  • Corporations / Businesses0.07%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Howard Financial Services, Ltd. is an independent registered investment adviser organized as a limited partnership and operating since 1994. The firm serves both individual/family and institutional clients and describes itself as a capital allocator that also selects and oversees third‑party advisers. Its advisory services cover financial planning and portfolio management across individuals, small businesses, pooled investment vehicles and institutional clients. Fee arrangements include percentage-of-AUM billing alongside hourly and fixed-fee engagements. The firm is not positioned as an active ESG investor and is not registered as a multi-state adviser. In its industry activity the firm acts in sponsor and GP roles and can serve as managing member of pooled vehicles. Howard Financial was named to CNBC’s Top 100 Financial Advisory Firms list for 2025.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 55%, Private Funds 15%, Cash & Cash Equivalents 12%, Exchange Traded Equities 9%, State & Local Bonds 6%, Non-Exchange Traded Equities 1%, US Government Bonds 1%, Investment Grade Corp Bonds 1%55%
  • Public Funds/Mutual Funds55%
  • Private Funds15%
  • Cash & Cash Equivalents12%
  • Exchange Traded Equities9%
  • State & Local Bonds6%

Owners & executives

1 of 1
  • RACHEL HODGES

    Chief Compliance OfficerCRD 6267814

Contacts

3 of 17
  • EMILY Swerdlow

    Senior Wealth ManagerCRD 5923835

  • Shelby Henderson

    Associate Wealth ManagerCRD 7638291

  • ALBI KACANI

    Wealth ManagerCRD 6213477

Unlock 14 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 102

Active vs passive

$867M in ETFs

Passive

67%

$583M

Active

28%

$283M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES MSCI USA QUALITY FACTOR ETF (QUAL)BlackRockPassiveLarge Blend$96.5M502,86411.13%

Location

Primary office

DALLAS, TX

DALLAS

Location

DALLAS, TX

Headquartered in DALLAS, TX, anchoring the Dallas-Fort Worth, TX-OK metro in the South.

Metro area
Dallas-Fort Worth, TX-OK
Region
South
County
DALLAS
Address
8350 Meadow Rd
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth