HBW ADVISORY SERVICES LLC

RIASEC RegisteredEst. 2012
Total AUM
$1.7B
Discretionary
$1.7B
98% of AUM
Avg account
$119K
Accounts
14,679
Employees
72
Advisory reps
68

Firm details

Headquarters
SIMI VALLEY, California
CRD number
143665
Registered since
November 7, 2012
Custodians
CHARLES SCHWAB & CO., INC., AXOS CLEARING LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals86.81%
  • HNWI7.71%
  • Corporations / Businesses5.48%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

HBW Advisory Services LLC is an independent registered investment adviser organized as an LLC and operating since 2012. The firm acts as a capital allocator for both individual/family and institutional clients, offering financial planning, portfolio management for individuals, small businesses and institutions, manager selection, and educational seminars. Its fee arrangements include asset-based fees, hourly charges and fixed fees. HBW is not identified as an active ESG investor and does not present itself as a multi-state or newly formed adviser. The firm's filings also list an industry affiliation with an insurance company.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 58%, Public Funds/Mutual Funds 23%, US Government Bonds 8%, Non-Exchange Traded Equities 7%, Cash & Cash Equivalents 4%58%
  • Exchange Traded Equities58%
  • Public Funds/Mutual Funds23%
  • US Government Bonds8%
  • Non-Exchange Traded Equities7%
  • Cash & Cash Equivalents4%

Owners & executives

3 of 4
  • TODD PENROD

    Chief Compliance OfficerCRD 4242221

  • Joseph Bonanno

    President, COOCRD 1907829

  • Brian Malkinson

    Chief Operating OfficerCRD 6952754

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Contacts

3 of 64
  • Matthew Bowers

    Investment Advisor RepresentativeCRD 7229319

  • SEAN CISNEY

    Investment Advisor RepresentativeCRD 4666055

  • MICHAEL DIFIORE

    Investment Adviser RepresentativeCRD 6725435

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 357

Active vs passive

$928M in ETFs

Passive

64%

$596M

Active

33%

$332M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD 500 INDEX FUND (VOO)VanguardPassiveLarge Blend$50.5M84,5575.45%

Location

Primary office

SIMI VALLEY, CA

VENTURA

Location

SIMI VALLEY, CA

Headquartered in SIMI VALLEY, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
VENTURA
Address
2655 1st St
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth