HBW Advisory Services LLC

RIASEC RegisteredEst. 2012
Total AUM
$1.7B
Discretionary
$1.7B
98% of AUM
Avg account
$119K
Accounts
14,679
Employees
72
Advisory reps
68

Firm details

Headquarters
Simi Valley, California
CRD number
143665
Registered since
November 7, 2012
Custodians
CHARLES SCHWAB & CO., INC., AXOS CLEARING LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals86.81%
  • HNWI7.71%
  • Corporations / Businesses5.48%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

HBW Advisory Services LLC is an independent registered investment adviser operating as an LLC and registered with the SEC since 2012. The firm serves both individual and family clients as well as institutional clients and positions itself as a capital allocator that can select and allocate to third‑party managers. Its advisory services include financial planning, portfolio management for individuals, small businesses and institutions, selection of other advisers, and educational seminars and workshops. HBW charges clients via a mix of percentage of assets under management, hourly fees, and fixed fees. The firm does not describe itself as an active ESG investor and lists an affiliation with an insurance company.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 58%, Public Funds/Mutual Funds 23%, US Government Bonds 8%, Non-Exchange Traded Equities 7%, Cash & Cash Equivalents 4%58%
  • Exchange Traded Equities58%
  • Public Funds/Mutual Funds23%
  • US Government Bonds8%
  • Non-Exchange Traded Equities7%
  • Cash & Cash Equivalents4%

Owners & executives

3 of 4
  • Todd Penrod

    Todd Penrod

    Chief Compliance OfficerCRD 4242221

  • Joseph Bonanno

    Joseph Bonanno

    President, COOCRD 1907829

  • Brian Malkinson

    Brian Malkinson

    Chief Operating OfficerCRD 6952754

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Contacts

3 of 64
  • Matthew Bowers

    Matthew Bowers

    Investment Advisor RepresentativeCRD 7229319

  • Sean Cisney

    Sean Cisney

    Investment Advisor RepresentativeCRD 4666055

  • Michael Difiore

    Michael Difiore

    Investment Adviser RepresentativeCRD 6725435

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Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 370

Active vs passive

$1.1B in ETFs

Passive

66%

$722M

Active

29%

$372M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD 500 INDEX FUND (VOO)VanguardPassiveLarge Blend$57.5M83,7385.26%

Location

Primary office

Simi Valley, CA

Ventura

Location

Simi Valley, CA

Headquartered in Simi Valley, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
Ventura
Address
2655 1st St
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth