HARBORFRONT FINANCIAL GROUP

RIASEC RegisteredEst. 2024
Total AUM
$149M
Discretionary
$146M
98% of AUM
Avg account
$191K
Accounts
781
Employees
6
Advisory reps
4

Firm details

Headquarters
LUDINGTON, Michigan
CRD number
331763
Registered since
September 19, 2024
Custodians
LPL FINANCIAL LLC
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • Individuals51.66%
  • HNWI46.92%
  • Pension & Profit Sharing Plans1.04%
  • Corporations / Businesses0.25%
  • Charitable Organizations0.13%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Harborfront Financial Group is an independent, LLC-structured registered investment adviser that began SEC registration in 2024 and is owned by an individual principal. The firm acts as a capital allocator for both individual and institutional clients, combining fee models that include a percentage of assets under management and fixed fees. Its advisory services emphasize financial planning, discretionary portfolio management for individuals and small businesses, portfolio management for businesses or institutions, and selection of outside advisers. Harborfront does not present itself as an active ESG investor and is not registered as a multi-state adviser. Investment practice tilts toward public fund vehicles as the primary building blocks for client portfolios while retaining the capacity to allocate to third‑party alternative managers. The firm uses both discretionary and non‑discretionary mandates, with the bulk of client relationships running on discretionary authority. Harborfront also holds an affiliation in the form of an insurance company relationship that can be integrated into client planning and risk-transfer solutions.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 90%, Exchange Traded Equities 6%, Cash & Cash Equivalents 4%90%
  • Public Funds/Mutual Funds90%
  • Exchange Traded Equities6%
  • Cash & Cash Equivalents4%

Contacts

3 of 4
  • ELIZABETH DE KUIPER

    Investment RepresentativeCRD 3260861

  • AUTUMN WITTLIEFF

    Financial AdvisorCRD 7476234

  • MICHAEL CUSTER

    Financial PlannerCRD 6875701

Unlock 1 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 19

Active vs passive

$12.8M in ETFs

Passive

26%

$3.4M

Active

70%

$9.5M

ETFProviderStyleCategoryValueShares% of portfolio
T ROWE PRICE CAPITAL APPRECIATION EQUITY ETF (TCAF)T. Rowe PriceActiveLarge Blend$2.6M66,74019.86%

Location

Primary office

LUDINGTON, MI

MASON

Location

LUDINGTON, MI

Headquartered in LUDINGTON, MI, in the Midwest of the United States.

Region
Midwest
County
MASON
Address
401 W Ludington Ave
Time zone
ET (UTC-5)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth