DANIEL KRUG & ASSOCIATES

RIASEC RegisteredEst. 2024
Total AUM
$145M
Discretionary
$145M
100% of AUM
Avg account
$129K
Accounts
1,128
Employees
7
Advisory reps
2

Firm details

Headquarters
CLARKSTON, Michigan
CRD number
298532
Registered since
June 27, 2024
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM
Client types
  • HNWI69.65%
  • Individuals30.35%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other AdvisersPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Daniel Krug & Associates is an independent registered investment adviser founded under individual ownership and registered with the SEC in 2024. The firm serves primarily individual and family clients on a fee-for-AUM basis and combines traditional financial planning with portfolio management for individuals and small businesses. Services include selection of third‑party advisers, publication of client-facing materials, and educational seminars; the firm also operates as an insurance broker, which informs its use of annuities alongside advisory strategies. As a capital allocator, the adviser constructs portfolios that lean toward public equity exposure while selectively allocating to third‑party alternative managers, notably private credit strategies.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 52%, Public Funds/Mutual Funds 36%, Cash & Cash Equivalents 12%52%
  • Exchange Traded Equities52%
  • Public Funds/Mutual Funds36%
  • Cash & Cash Equivalents12%

Owners & executives

1 of 1
  • DANIEL KRUG

    CEOCRD 5482435

Contacts

1 of 1
  • ROCKY ISTVAN

    Associate Wealth ManagerCRD 5479035

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

CLARKSTON, MI

OAKLAND

Location

CLARKSTON, MI

Headquartered in CLARKSTON, MI, anchoring the Detroit-Warren-Ann Arbor, MI metro in the Midwest.

Metro area
Detroit-Warren-Ann Arbor, MI
Region
Midwest
County
OAKLAND
Address
8040 Ortonville Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth