RHL Group, LLC

RIASEC Registered
Total AUM
$155M
Discretionary
$155M
100% of AUM
Avg account
$177K
Accounts
878
Employees
6
Advisory reps
3

Firm details

Headquarters
Holly, Michigan
CRD number
330716
Registered since
August 9, 2024
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI58.01%
  • Individuals41.96%
  • Charitable Organizations0.03%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

RHL Group, LLC is an independent registered investment adviser organized as an LLC and registered with the SEC in 2024. The firm is owned by an individual and positions itself as a capital allocator serving both individual/family clients and institutional clients. Its fee model combines percentage-of-AUM billing with fixed fees, and it also operates as an insurance broker. Advisory services include financial planning, discretionary portfolio management for individuals and small businesses, pension consulting services, and the selection of other advisers. The firm reports a preference for equity investments and does not present itself as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 75%, Cash & Cash Equivalents 25%75%
  • Exchange Traded Equities75%
  • Cash & Cash Equivalents25%

Owners & executives

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Contacts

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 126

Active vs passive

$71.1M in ETFs

Passive

76%

$53.6M

Active

24%

$17.4M

ETFProviderStyleCategoryValueShares% of portfolio
GLOBAL X 1-3 MONTH T-BILL ETF (CLIP)GlobalXPassiveUltrashort Bond$24.7M246,21734.77%

Location

Primary office

Holly, MI

Oakland

Location

Holly, MI

Headquartered in Holly, MI, anchoring the Detroit-Warren-Ann Arbor, MI metro in the Midwest.

Metro area
Detroit-Warren-Ann Arbor, MI
Region
Midwest
County
Oakland
Address
115 Battle Aly
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth