Founders Financial Alliance, LLC

RIASEC Registered
Total AUM
$1.2B
Discretionary
$1.2B
100% of AUM
Avg account
$280K
Accounts
4,229
Employees
31
Advisory reps
33

Firm details

Headquarters
Raleigh, North Carolina
CRD number
173011
Registered since
November 21, 2016
Custodians
LPL FINANCIAL LLC, CHARLES SCHWAB & CO., INC., RAYMOND JAMES & ASSOCIATES, INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI65.19%
  • Individuals30.36%
  • Pension & Profit Sharing Plans2.3%
  • Corporations / Businesses1.48%
  • Charitable Organizations0.43%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Founders Financial Alliance, LLC is an independent registered investment adviser operating as a limited liability company. The firm is SEC-registered (registered in 2016) and describes itself as a capital allocator serving individual and family clients as well as institutional clients. Its advisory services cover financial planning, portfolio management for individuals/small businesses and for businesses or institutions, pension consulting and the selection of other advisers. The firm charges fees via asset-based fees, hourly billing and fixed fees. It does not identify as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 62%, Exchange Traded Equities 29%, Cash & Cash Equivalents 4%, Non-Investment Grade Corp Bonds 2%, US Government Bonds 1%, State & Local Bonds 1%, Other 1%62%
  • Public Funds/Mutual Funds62%
  • Exchange Traded Equities29%
  • Cash & Cash Equivalents4%
  • Non-Investment Grade Corp Bonds2%
  • US Government Bonds1%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 575

Active vs passive

$500M in ETFs

Passive

60%

$299M

Active

27%

$200M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE S&P 500 ETF (IVV)BlackRockPassiveLarge Blend$33M43,0296.59%

Location

Primary office

Raleigh, NC

Wake

Location

Raleigh, NC

Headquartered in Raleigh, NC, anchoring the Raleigh-Durham-Cary, NC metro in the South.

Metro area
Raleigh-Durham-Cary, NC
Region
South
County
Wake
Address
9212 Falls Of Neuse Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth