Elser Financial Planning, Inc.

RIASEC Registered
Total AUM
$2.1B
Discretionary
$1.1B
54% of AUM
Avg account
$1.3M
Accounts
1,643
Employees
15
Advisory reps
14

Firm details

Headquarters
Indianapolis, Indiana
CRD number
143311
Registered since
February 9, 2015
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI92.31%
  • Individuals2.92%
  • Charitable Organizations2.78%
  • Corporations / Businesses1.97%
  • Pension & Profit Sharing Plans0.02%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Elser Financial Planning, Inc. is an independent registered investment adviser that began SEC registration in 2015. The firm is owner-operated and serves a mix of individual and family clients as well as institutional relationships. Its advisory work centers on financial planning and portfolio management for individuals and small businesses. Fee arrangements include asset-based fees, hourly charges, and fixed-fee engagements, giving flexibility across planning and investment mandates. The firm does not present itself as an active ESG investor and is not organized as a capital allocator. Elser has been recognized in industry publications, appearing on FA Magazine’s Top RIA Firms list in 2020 and on Citywire’s 50 Growers Across America list in 2023.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 87%, Public Funds/Mutual Funds 11%, US Government Bonds 1%, Cash & Cash Equivalents 1%87%
  • Exchange Traded Equities87%
  • Public Funds/Mutual Funds11%
  • US Government Bonds1%
  • Cash & Cash Equivalents1%

Contacts

3 of 14
  • Eric Shetter

    Eric Shetter

    Partner, Wealth AdvisorCRD 7061193

  • Allison Gruesbeck

    Allison Gruesbeck

    Wealth AdvisorCRD 6295612

  • Derek Hamilton

    Derek Hamilton

    Partner, Wealth AdvisorCRD 6387757

Unlock 11 more contacts →

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 78

Active vs passive

$867M in ETFs

Passive

7%

$57.2M

Active

92%

$810M

ETFProviderStyleCategoryValueShares% of portfolio
DIMENSIONAL CORE FIXED INCOME ETF (DFCF)DimensionalActiveIntermediate Core Bond$152M3,800,19917.59%

Location

Primary office

Indianapolis, IN

Marion

Location

Indianapolis, IN

Headquartered in Indianapolis, IN, anchoring the Indianapolis-Carmel-Muncie, IN metro in the Midwest.

Metro area
Indianapolis-Carmel-Muncie, IN
Region
Midwest
County
Marion
Address
8900 Keystone Xing
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth