Choicetrade

Broker-DealerFINRA MemberEst. 2000
Total AUM
Advisory reps
3
Avg account
$0

Firm details

Headquarters
East Brunswick, New Jersey
CRD number
104021
Registered since
September 22, 2000

Firm profile

FINTRX

Overview

Choicetrade is organized as a corporation and has been registered with the SEC since 2000. Publicly available summary fields identify ownership as a mix of a domestic entity and an individual and classify the adviser as “unclassified,” which indicates it does not fit neatly into standard RIA subcategories in the dataset. The firm is not flagged as a capital allocator, does not identify as an active ESG investor, and is not listed as a multi-state or newly formed adviser. It is also not marked as a pension consultant or a related adviser. The firm has not supplied routine profile details that typically clarify an advisory business: there is no explicit disclosure in the source data about client types, fee structures, business lines, or advisory strategies. The dataset also contains no information about the firm’s activities or external affiliations. Given the limited public detail, further diligence is required to understand Choicetrade’s service model and capabilities. Useful next steps would be to obtain the firm’s Form ADV (or equivalent regulatory filings), any marketing or client-facing materials, and information on areas of investment focus or sample account types to establish what clients the firm serves and how it charges for advice.

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Owners & executives

3 of 3
  • Neville Golvala

    President, CEOCRD 1710355

  • Richard Bertematti

    Richard Bertematti

    Chief Technology OfficerCRD 2721568

  • Ronald Buckner

    Chief Financial OfficerCRD 3220403

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

East Brunswick, NJ

Middlesex

Location

East Brunswick, NJ

Headquartered in East Brunswick, NJ, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.

Metro area
New York-Newark, NY-NJ-CT-PA
Region
Northeast
County
Middlesex
Address
65 Milltown Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth