Centered Financial

RIASEC Registered
Total AUM
$75M
Discretionary
$75M
100% of AUM
Avg account
$449K
Accounts
167
Employees
2
Advisory reps
2

Firm details

Headquarters
Carlsbad, California
CRD number
304535
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals59.52%
  • HNWI37.11%
  • Corporations / Businesses3.37%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Centered Financial is an independent registered investment adviser operating as a limited liability company with an individual owner. The firm serves both individual and family clients as well as institutional relationships, and positions itself as a capital allocator—combining portfolio management with financial planning, pension consulting and selection of outside advisers. Its fee framework is flexible, including percentage-of-AUM arrangements as well as hourly and fixed-fee engagements. Investment behavior shows a clear tilt toward publicly traded equities as the core of client portfolios, supplemented by targeted alternative allocations. The adviser reports no active ESG investing program and is not organized as a multistate adviser, suggesting a regional client footprint. The firm also lists an affiliation with an insurance company, which can influence access to insurance products or integration of annuity solutions into client plans.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 81%, Public Funds/Mutual Funds 11%, Cash & Cash Equivalents 7%, US Government Bonds 1%81%
  • Exchange Traded Equities81%
  • Public Funds/Mutual Funds11%
  • Cash & Cash Equivalents7%
  • US Government Bonds1%

Contacts

2 of 2
  • Jeran Van Alfen

    Jeran Van Alfen

    Founder and Financial PlannerCRD 4800106

  • Timothy Lackey

    Timothy Lackey

    Financial PlannerCRD 4538907

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Carlsbad, CA

San Diego

Location

Carlsbad, CA

Headquartered in Carlsbad, CA, anchoring the San Diego-Chula Vista-Carlsbad, CA metro in the West.

Metro area
San Diego-Chula Vista-Carlsbad, CA
Region
West
County
San Diego
Address
701 Palomar Airport Rd
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth