Bright Financial Advisors, Inc.
Firm details
- Headquarters
- Portage, Michigan
- CRD number
- 107931
- Registered since
- January 20, 2000
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI77.83%
- Individuals22.14%
- Charitable Organizations0.03%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients
Firm profile
FINTRXOverview
Bright Financial Advisors, Inc. is an independent registered investment adviser organized as a corporation and in business since 2000. The firm serves both individual and family clients as well as institutional relationships, combining financial planning with portfolio management for individuals, small businesses, and larger business/institutional accounts. Compensation mixes percentage-of-AUM billing with hourly and fixed-fee arrangements, and the firm also operates as an insurance broker and provides accounting-related services. Bright Financial does not identify as an ESG-focused manager and is not marked as a multistate or pension consultant adviser. The ownership is listed as individual, which, together with the firm’s service set, suggests a boutique advisory model that blends advisory and ancillary services (insurance/accounting). Their client-facing activities emphasize ongoing portfolio management plus planning rather than acting as a capital allocator or managing pooled funds.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds85%
- Exchange Traded Equities5%
- Investment Grade Corp Bonds3%
- Cash & Cash Equivalents3%
- US Government Bonds2%
Owners & executives
1 of 1Andrew Price
President & CEOCRD 4549603
Contacts
1 of 1
Brookes Welc
Vice President of Financial PlanningCRD 6343101
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 43Active vs passive
$234M in ETFs
89%
$209M
11%
$25.3M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| ISHARES CORE US AGGREGATE BOND ETF (AGG) | BlackRock | Passive | Intermediate Core Bond | $36.7M | 370,792 | 15.66% |
Location
Portage, MI
Kalamazoo
Location
Portage, MI
Headquartered in Portage, MI, anchoring the Kalamazoo-Battle Creek-Portage, MI metro in the Midwest.
- Metro area
- Kalamazoo-Battle Creek-Portage, MI
- Region
- Midwest
- County
- Kalamazoo
- Address
- 450 W Centre Ave
- Time zone
- ET (UTC-5)
- Office locations
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