Bailard, Inc.

RIASEC Registered

Total AUM

$7.6B

Discretionary

$7.5B

99% of AUM

Avg account

$2.7M

Accounts

2,825

Employees

Advisory reps

Firm details

Headquarters: Foster City, California
CRD number: 110550
Registered since: March 3, 1972
Website: bailard.com
Custodians: CHARLES SCHWAB & CO., INC., THE BANK OF NEW YORK MELLON
Fee structure: Percentage of AUM, Fixed Fees, Performance Based Fees
Client types: HNWI69.65%
Sovereign Wealth Funds12.99%
Pooled Investment Vehicles9%
Charitable Organizations5.14%
Individuals1.46%
Services: Financial PlanningPortfolio Management for IndividualsPortfolio Management for Investment CompaniesPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional ClientsPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Bailard, Inc. is an independent registered investment adviser that has been SEC-registered since 1972. It serves both individuals and families as well as institutional clients, combining portfolio management, financial planning, and educational publishing/seminar activities. The firm operates with a mix of fee arrangements — percentage of AUM, fixed fees, and performance-based fees — and also identifies as a CPO/CTA and sponsor or GP of pooled investment vehicles. Bailard’s stated investment preference tilts toward equities and exchange-traded instruments. The firm does not present itself as an active ESG investor and is not positioned as a multi-state or newly formed adviser. It has been recognized repeatedly by industry outlets, including multiple appearances on CNBC’s Top 100 Financial Advisory Firms lists, repeated placements on Barron’s Top 100 RIA Firms, and inclusion on Forbes’ Top RIA Firms in 2024.