Associated Investment Services, Inc.

Broker-DealerFINRA MemberEst. 2010
Total AUM
$1.2B
Discretionary
$0
0% of AUM
Accounts
5,422
Employees
60
Advisory reps
76
Brokerage reps
48

Firm details

Headquarters
Green Bay, Wisconsin
CRD number
1464
Registered since
July 1, 2010
Custodians
NATIONAL FINANCIAL SERVICES LLC
Fee structure
Percentage of AUM
Client types
  • Individuals60.86%
  • HNWI38.71%
  • Charitable Organizations0.15%
  • State / Municipal Government0.15%
  • Corporations / Businesses0.13%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Associated Investment Services, Inc. is a corporate bank broker-dealer that acts as a capital allocator for both individual/family and institutional clients. The firm is SEC-registered (since 2010) and generates advisory fees on a percentage-of-AUM basis while also operating brokerage and insurance distribution activities. Its advisory scope includes financial planning, portfolio management for individuals and small businesses, and the selection of third‑party advisers. The firm is not identified as an active ESG investor and is characterized in the snapshot as a domestic entity with both corporate and individual ownership elements. Its business model blends brokerage services with advisory functions, and it reports relationships with other financial institutions such as trust companies and banks.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 90%, Exchange Traded Equities 10%90%
  • Public Funds/Mutual Funds90%
  • Exchange Traded Equities10%

Owners & executives

3 of 3
  • Heath Sorenson

    Heath Sorenson

    CEOCRD 4528655

  • Michael Kuipers

    Michael Kuipers

    President, CEOCRD 2436388

  • Michael Hochholzer

    Michael Hochholzer

    Chief Investment OfficerCRD 2878493

Contacts

3 of 73
  • Marilee Wieber

    Marilee Wieber

    Sales AssistantCRD 7037105

  • JoAnna Guinn

    JoAnna Guinn

    SupervisorCRD 5061921

  • Barton Turner

    Barton Turner

    SVP, Private Wealth AdvisorCRD 4824380

Unlock 70 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 152

Active vs passive

$1.1B in ETFs

Passive

93%

$994M

Active

1%

$71.4M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD MID-CAP INDEX FUND (VO)VanguardPassiveMid Cap Blend$83.8M1,039,9517.86%

Location

Primary office

Green Bay, WI

Brown

Location

Green Bay, WI

Headquartered in Green Bay, WI, anchoring the Green Bay-Shawano, WI metro in the Midwest.

Metro area
Green Bay-Shawano, WI
Region
Midwest
County
Brown
Address
433 Main St
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth