LANDAAS & COMPANY

Broker-DealerFINRA MemberEst. 1993
Total AUM
$1.9B
Discretionary
$1.9B
99% of AUM
Accounts
4,098
Employees
27
Advisory reps
25
Brokerage reps
22

Firm details

Headquarters
MILWAUKEE, Wisconsin
CRD number
47487
Registered since
October 25, 1993
Custodians
PERSHING LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Commissions
Client types
  • HNWI74.03%
  • Individuals25.45%
  • Charitable Organizations0.49%
  • Corporations / Businesses0.03%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Landaas & Company is an independent broker‑dealer and insurance broker that provides financial planning and portfolio management for individuals, families, small businesses, and institutions. The firm has been SEC‑registered since 1993 and operates under a mix of compensation methods, including percentage of AUM, hourly charges, and commissions. Landaas offers both advisory services (financial planning and discretionary portfolio management) and brokerage/insurance solutions rather than positioning itself as a capital allocator. The firm is not identified as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 93%, Cash & Cash Equivalents 4%, Exchange Traded Equities 3%93%
  • Public Funds/Mutual Funds93%
  • Cash & Cash Equivalents4%
  • Exchange Traded Equities3%

Owners & executives

2 of 2
  • REUBEN NEESE

    Chief Information OfficerCRD 5509932

  • ROBERT LANDAAS

    Chief Executive OfficerCRD 818449

Contacts

3 of 23
  • ADAM BALEY

    Vice PresidentCRD 4667546

  • ARTHUR ROTHSCHILD

    Senior Vice PresidentCRD 2153175

  • KYLE TETTING

    PresidentCRD 5579589

Unlock 20 more contacts

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

ETF holdings

1 of 80

Active vs passive

$444M in ETFs

Passive

71%

$316M

Active

21%

$127M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD TOTAL STOCK MARKET INDEX FUND (VTI)VanguardPassiveLarge Blend$108M335,64224.26%

Location

Primary office

MILWAUKEE, WI

MILWAUKEE

Location

MILWAUKEE, WI

Headquartered in MILWAUKEE, WI, anchoring the Milwaukee-Racine-Waukesha, WI metro in the Midwest.

Metro area
Milwaukee-Racine-Waukesha, WI
Region
Midwest
County
MILWAUKEE
Address
411 E Wisconsin Ave
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth