Applied Capital LLC

RIASEC RegisteredEst. 2019
Total AUM
$358M
Discretionary
$358M
100% of AUM
Avg account
$163K
Accounts
2,200
Employees
9
Advisory reps
10

Firm details

Headquarters
Little Rock, Arkansas
CRD number
166175
Registered since
April 26, 2019
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI53.63%
  • Individuals46.37%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Applied Capital LLC is an independent registered investment adviser organized as an LLC and SEC-registered since 2019. The firm is owner-operated and focuses its advisory services on individuals, families and small businesses, delivering financial planning and discretionary portfolio management on a fee-for-service basis (percentage of AUM). The adviser does not identify as an active ESG investor and is not positioned as a capital allocator; its public filings list accounting professionals among its industry affiliations.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 95%, Exchange Traded Equities 2%, US Government Bonds 2%, Cash & Cash Equivalents 1%95%
  • Public Funds/Mutual Funds95%
  • Exchange Traded Equities2%
  • US Government Bonds2%
  • Cash & Cash Equivalents1%

Owners & executives

1 of 1
  • Christopher Williams

    Christopher Williams

    Chief Compliance OfficerCRD 7349572

Contacts

3 of 9
  • David Cleveland

    David Cleveland

    Financial AdvisorCRD 7636576

  • Cannon Pace

    Cannon Pace

    Financial AdvisorCRD 7565986

  • Timothy Cantrell

    Timothy Cantrell

    Principal & Financial AdvisorCRD 6071087

Unlock 6 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 50

Active vs passive

$310M in ETFs

Passive

50%

$153M

Active

48%

$156M

ETFProviderStyleCategoryValueShares% of portfolio
DIMENSIONAL US CORE EQUITY 2 ETF (DFAC)DimensionalActiveLarge Blend$62.3M1,403,33720.10%

Location

Primary office

Little Rock, AR

Pulaski

Location

Little Rock, AR

Headquartered in Little Rock, AR, anchoring the Little Rock-North Little Rock, AR metro in the South.

Metro area
Little Rock-North Little Rock, AR
Region
South
County
Pulaski
Address
415 N Mc Kinley St
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth