American Financial Advisors, LLC

RIASEC RegisteredEst. 2001
Total AUM
$950M
Discretionary
$950M
100% of AUM
Avg account
$511K
Accounts
1,861
Employees
6
Advisory reps
2

Firm details

Headquarters
Marietta, Georgia
CRD number
115824
Registered since
December 13, 2001
Custodians
CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI77.2%
  • Individuals21.25%
  • Corporations / Businesses1.55%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

American Financial Advisors, LLC is an independent registered investment adviser organized as an LLC and SEC-registered since 2001. The firm serves both individual/family and institutional clients and focuses on financial planning and portfolio management for individuals and small businesses. Its fee schedule includes percentage-of-AUM billing alongside hourly and fixed-fee engagements. The firm does not identify as an active ESG investor, is not a multi-state adviser, and does not act as a capital allocator or pension consultant. American Financial Advisors was named to FA Magazine’s Top RIA Firms list in 2020.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 77%, Exchange Traded Equities 13%, Cash & Cash Equivalents 9%, State & Local Bonds 1%77%
  • Public Funds/Mutual Funds77%
  • Exchange Traded Equities13%
  • Cash & Cash Equivalents9%
  • State & Local Bonds1%

Owners & executives

1 of 1
  • Andria Williams

    Andria Williams

    Chief Compliance OfficerCRD 4862402

Contacts

1 of 1
  • Michael Stark

    Michael Stark

    Founder and PrincipalCRD 2918605

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 143

Active vs passive

$913M in ETFs

Passive

80%

$728M

Active

13%

$185M

ETFProviderStyleCategoryValueShares% of portfolio
INVESCO QQQ TRUST SERIES 1 (QQQ)InvescoPassiveLarge Growth$88.4M120,0329.68%

Location

Primary office

Marietta, GA

Cobb

Location

Marietta, GA

Headquartered in Marietta, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.

Metro area
Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
Region
South
County
Cobb
Address
2551 Roswell Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth