Affinity Capital Advisors LLC

RIASEC RegisteredEst. 2015
Total AUM
$851M
Discretionary
$633M
74% of AUM
Avg account
$482K
Accounts
1,766
Employees
11
Advisory reps
5

Firm details

Headquarters
Berkeley, California
CRD number
166226
Registered since
March 11, 2015
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI83.68%
  • Individuals15.01%
  • Pension & Profit Sharing Plans0.48%
  • Corporations / Businesses0.47%
  • Charitable Organizations0.36%
Services
Portfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Affinity Capital Advisors LLC is an independent, SEC-registered RIA organized as an LLC and operating since 2015. The firm describes itself as a capital allocator that serves individual and family clients as well as institutional accounts. Its compensation models include percentage-of-AUM fees alongside hourly and fixed-fee arrangements, and it markets other financial products in addition to advisory services. Advisory activity centers on portfolio management for individuals and small businesses, and the firm also engages in pension consulting services and the selection of third-party advisers. Affinity is not positioned as an active ESG investor and, per filings, is not registered as a multi-state adviser. The firm reports working with outside professionals such as law firms, insurance companies and real estate brokers when relevant to client needs.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 69%, Exchange Traded Equities 23%, Cash & Cash Equivalents 6%, US Government Bonds 1%, State & Local Bonds 1%69%
  • Public Funds/Mutual Funds69%
  • Exchange Traded Equities23%
  • Cash & Cash Equivalents6%
  • US Government Bonds1%
  • State & Local Bonds1%

Contacts

3 of 5
  • Robert Bradford

    Robert Bradford

    Account ExecutiveCRD 5955505

  • Richard Greywitt

    Richard Greywitt

    Investment Advisor RepresentativeCRD 5880231

  • Jonathan Manzo-cardenas

    Jonathan Manzo-cardenas

    Managing PartnerCRD 5742461

Unlock 2 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 96

Active vs passive

$718M in ETFs

Passive

100%

$716M

Active

<1%

$2.2M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE S&P 500 ETF (IVV)BlackRockPassiveLarge Blend$81.6M108,11211.37%

Location

Primary office

Berkeley, CA

Alameda

Location

Berkeley, CA

Headquartered in Berkeley, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
Alameda
Address
825 Page St
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth