XEL

RIASEC Registered
Total AUM
$8.5M
Discretionary
$8.5M
100% of AUM
Avg account
$185K
Accounts
46
Employees
1
Advisory reps
1

Firm details

Headquarters
ONTARIO, California
CRD number
329693
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI82.96%
  • Individuals17.04%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

XEL is an independent registered investment adviser operating as a corporation with individual ownership. The firm serves individual and family clients, providing financial planning and discretionary portfolio management for individuals and small businesses. Its client billing mixes a percentage-of-assets model with fixed fees. XEL does not identify as an active ESG investor, is not organized as a multi-state adviser, and does not act as a capital allocator or related adviser. XEL lists an accounting professional affiliation, which suggests collaboration with tax or bookkeeping specialists as part of its client service model. Service delivery appears focused and boutique in scale rather than institutional, with advisory activity concentrated on personalized planning and portfolio oversight.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 71%, Exchange Traded Equities 24%, Cash & Cash Equivalents 5%71%
  • Public Funds/Mutual Funds71%
  • Exchange Traded Equities24%
  • Cash & Cash Equivalents5%

Contacts

1 of 1
  • Saad El-Hajjaoui

    Director of Wealth ManagementCRD 7128429

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

ONTARIO, CA

SAN BERNARDINO

Location

ONTARIO, CA

Headquartered in ONTARIO, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
SAN BERNARDINO
Address
337 N Vineyard Ave
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth