Falcon Wealth Planning, LLC

RIASEC RegisteredEst. 2018

Total AUM

$2B

Discretionary

$1.9B

99% of AUM

Avg account

$351K

Accounts

5,567

Employees

Advisory reps

Firm details

Headquarters: Ontario, California
CRD number: 174092
Registered since: March 19, 2018
Website: falconwealthplanning.com
Custodians: FIDELITY DISTRIBUTORS COMPANY LLC, CHARLES SCHWAB & CO., INC.
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees, Other
Client types: HNWI75.74%
Individuals22.37%
Corporations / Businesses1.71%
Pension & Profit Sharing Plans0.18%
Services: Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Falcon Wealth Planning, LLC is an independent, SEC-registered RIA organized as an LLC and operating since 2018. The firm serves both individual and family clients as well as institutional accounts and functions as a capital allocator, meaning it places client capital with third-party managers in addition to managing portfolios directly. Its advisory offerings include financial planning, portfolio management for individuals and small businesses, and selection of other advisers. Fee arrangements are mixed and include percentage-of-AUM billing alongside hourly and fixed-fee engagements and other fee types. Falcon identifies as not being an active ESG investor and does not position itself as a multi-state adviser or pension consultant. The firm lists an industry affiliation with accounting professionals and received a Top RIA Firms mention from FA Magazine in 2020.