Winch Financial

RIASEC Registered

Total AUM

$580M

Discretionary

$580M

100% of AUM

Avg account

$250K

Accounts

2,323

Employees

Advisory reps

Firm details

Headquarters: Appleton, Wisconsin
CRD number: 110194
Registered since: April 30, 1998
Website: www.winchfinancial.com
Custodians: LPL FINANCIAL LLC
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees
Client types: HNWI62.9%
Individuals34.72%
Pension & Profit Sharing Plans2.37%
Charitable Organizations0.01%
Services: Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Winch Financial is an independent registered investment adviser organized as an LLC and owned by an individual. The firm is SEC-registered (initial registration in 1998) and focuses on serving individuals and families. Core services include financial planning and discretionary portfolio management for individual clients and small businesses, as well as portfolio management for businesses or institutional clients. The firm also runs educational seminars and workshops. Its client billing mixes asset-based fees with hourly and fixed-fee arrangements. Winch does not describe itself as a dedicated capital allocator and is not positioned as an ESG-focused manager. The firm has industry ties to accounting and insurance providers, and it was recognized on FA Magazine’s Top RIA Firms list in 2020.