Willner & Heller LLC
Firm details
- Headquarters
- Encino, California
- CRD number
- 135406
- Registered since
- March 19, 2018
- Website
- www.willnerheller.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM
- Client types
- HNWI79.71%
- Individuals17.43%
- Charitable Organizations2.01%
- Pension & Profit Sharing Plans0.82%
- Corporations / Businesses0.02%
- Services
- Portfolio Management for IndividualsPortfolio Management for Institutional ClientsPension Consulting
Firm profile
FINTRXOverview
Willner & Heller LLC is an independent registered investment adviser organized as a limited liability company and registered with the SEC in 2018. The firm is individually owned and manages portfolios for both high-net-worth individuals and family clients as well as institutional and business accounts. Its advisory services emphasize portfolio management for individuals/small businesses and for businesses or institutions, and it lists pension consulting among its service capabilities. Compensation is charged as a percentage of assets under management. The firm does not identify as an active ESG investor and is not structured as a multi-state or capital-allocating platform. One noted industry affiliation is with accounting professionals.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities50%
- Public Funds/Mutual Funds35%
- US Government Bonds8%
- State & Local Bonds4%
- Cash & Cash Equivalents2%
Owners & executives
FINTRXContacts
FINTRXWealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 97Active vs passive
$81M in ETFs
84%
$68M
11%
$13M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| FIRST TRUST RISING DIVIDEND ACHIEVERS ETF (RDVY) | First Trust | Passive | Large Value | $5.2M | 66,647 | 6.44% |
Location
Encino, CA
Los Angeles
Location
Encino, CA
Headquartered in Encino, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.
- Metro area
- Los Angeles-Long Beach, CA
- Region
- West
- County
- Los Angeles
- Address
- 15760 Ventura Blvd
- Time zone
- PT (UTC-8)
- Office locations
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