Willner & Heller LLC

RIASEC Registered
Total AUM
$193M
Discretionary
$193M
100% of AUM
Avg account
$409K
Accounts
472
Employees
3
Advisory reps
3

Firm details

Headquarters
Encino, California
CRD number
135406
Registered since
March 19, 2018
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI79.71%
  • Individuals17.43%
  • Charitable Organizations2.01%
  • Pension & Profit Sharing Plans0.82%
  • Corporations / Businesses0.02%
Services
Portfolio Management for IndividualsPortfolio Management for Institutional ClientsPension Consulting

Firm profile

FINTRX

Overview

Willner & Heller LLC is an independent registered investment adviser organized as a limited liability company and registered with the SEC in 2018. The firm is individually owned and manages portfolios for both high-net-worth individuals and family clients as well as institutional and business accounts. Its advisory services emphasize portfolio management for individuals/small businesses and for businesses or institutions, and it lists pension consulting among its service capabilities. Compensation is charged as a percentage of assets under management. The firm does not identify as an active ESG investor and is not structured as a multi-state or capital-allocating platform. One noted industry affiliation is with accounting professionals.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 50%, Public Funds/Mutual Funds 35%, US Government Bonds 8%, State & Local Bonds 4%, Cash & Cash Equivalents 2%, Investment Grade Corp Bonds 1%50%
  • Exchange Traded Equities50%
  • Public Funds/Mutual Funds35%
  • US Government Bonds8%
  • State & Local Bonds4%
  • Cash & Cash Equivalents2%

Owners & executives

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Contacts

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Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

ETF holdings

1 of 97

Active vs passive

$81M in ETFs

Passive

84%

$68M

Active

11%

$13M

ETFProviderStyleCategoryValueShares% of portfolio
FIRST TRUST RISING DIVIDEND ACHIEVERS ETF (RDVY)First TrustPassiveLarge Value$5.2M66,6476.44%

Location

Primary office

Encino, CA

Los Angeles

Location

Encino, CA

Headquartered in Encino, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
Los Angeles
Address
15760 Ventura Blvd
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth