S&F Investment Advisors

RIASEC RegisteredEst. 2026
Total AUM
$106M
Discretionary
$106M
100% of AUM
Avg account
$404K
Accounts
263
Employees
2
Advisory reps
2

Firm details

Headquarters
Encino, California
CRD number
129367
Registered since
June 1, 2026
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Fixed Fees, Performance Based Fees
Client types
  • Pension & Profit Sharing Plans49.05%
  • Individuals42.47%
  • HNWI5.54%
  • Pooled Investment Vehicles2.93%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

S&F Investment Advisors operates as a sole proprietorship focused on portfolio management for individuals and small businesses, with services extending to both individual & family and institutional clients. The firm combines multiple fee arrangements — percentage of AUM, fixed fees, and performance-based fees — which suggests flexibility in billing across client types and mandates. Business activities list accounting alongside advisory services, indicating the principal(s) likely provide integrated financial oversight and investment advice rather than operating as a capital allocator or multi-state advisory platform. Regulatory and organizational details classify the firm as unclassified and owned by an individual. The firm reports using external third-party managers for certain alternative exposures rather than sourcing or managing private investments in-house. ESG investing is not listed as an active focus.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 66%, Cash & Cash Equivalents 20%, Non-Exchange Traded Equities 12%, Investment Grade Corp Bonds 1%, Other 1%66%
  • Public Funds/Mutual Funds66%
  • Cash & Cash Equivalents20%
  • Non-Exchange Traded Equities12%
  • Investment Grade Corp Bonds1%
  • Other1%

Contacts

2 of 2
  • Amy Marshall

    AdministratorCRD 6164288

  • Roger Fox

    Financial AdvisorCRD 2265404

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

Encino, CA

Los Angeles

Location

Encino, CA

Headquartered in Encino, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
Los Angeles
Address
16633 Ventura Blvd
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth