WHITESTONE CAPITAL MANAGEMENT LLC

RIASEC Registered
Total AUM
$11.8M
Discretionary
$11.8M
100% of AUM
Avg account
$68.3K
Accounts
173
Employees
1
Advisory reps
3

Firm details

Headquarters
NEW ALBANY, Indiana
CRD number
315646
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals100%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Whitestone Capital Management LLC is an independent, individual-owned registered investment adviser that focuses on serving individuals and families. The firm provides financial planning, portfolio management for individuals and small businesses, and the selection and oversight of third‑party advisers. Its fees are a mix of percentage of assets under management, hourly charges and fixed fees, and it operates primarily as a discretionary manager — its stated discretionary assets match its total AUM. Investment positioning is equity-centric: the firm places a clear emphasis on exchange-traded equities as its principal allocation vehicle. At the same time, Whitestone acts as a capital allocator to outside alternative managers, using external funds to access private equity, hedge fund strategies, real estate and commodity-related exposures. The adviser does not identify as an active ESG investor and appears to run a compact, cash‑efficient model suited to smaller household relationships.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 98%, Cash & Cash Equivalents 2%98%
  • Exchange Traded Equities98%
  • Cash & Cash Equivalents2%

Owners & executives

1 of 1
  • DANIEL KERR

    Founder & CEOCRD 6034647

Contacts

2 of 2
  • GARRY COLLINS

    FounderCRD 5413944

  • Jennifer Collins

    Vice PresidentCRD 7410452

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

NEW ALBANY, IN

FLOYD

Location

NEW ALBANY, IN

Headquartered in NEW ALBANY, IN, anchoring the Louisville/Jefferson County--Elizabethtown--Bardstown, KY-IN metro in the Midwest.

Metro area
Louisville/Jefferson County--Elizabethtown--Bardstown, KY-IN
Region
Midwest
County
FLOYD
Address
110 E Market St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth