Wheelhouse Advisory Group, LLC

RIASEC Registered
Total AUM
$388M
Discretionary
$388M
100% of AUM
Avg account
$190K
Accounts
2,042
Employees
28
Advisory reps
12

Firm details

Headquarters
Saint Louis, Missouri
CRD number
312806
Registered since
June 9, 2022
Custodians
SCHWAB ADVISOR SERVICES
Fee structure
Percentage of AUM, Commissions, Other
Client types
  • HNWI55.76%
  • Individuals44.24%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Wheelhouse Advisory Group, LLC is an independent registered investment adviser that began its SEC registration in 2022. Structured as an LLC and owned by an individual, the firm serves primarily individual and family clients with financial planning and portfolio management for individuals and small businesses. Its fee model includes percentage-of-AUM billing, commission-based products, and other revenue streams. Wheelhouse also operates as an insurance broker and identifies as an active ESG investor, incorporating environmental, social, and governance considerations into its investment approach.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 73%, Public Funds/Mutual Funds 23%, Cash & Cash Equivalents 3%, US Government Bonds 1%73%
  • Exchange Traded Equities73%
  • Public Funds/Mutual Funds23%
  • Cash & Cash Equivalents3%
  • US Government Bonds1%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 28

Active vs passive

$364M in ETFs

Passive

72%

$261M

Active

21%

$103M

ETFProviderStyleCategoryValueShares% of portfolio
DIMENSIONAL SHORT-DURATION FIXED INCOME ETF (DFSD)DimensionalActiveShort Term Bond$40.2M864,76711.04%

Location

Primary office

Saint Louis, MO

Saint Louis

Location

Saint Louis, MO

Headquartered in Saint Louis, MO, anchoring the St. Louis-St. Charles-Farmington, MO-IL metro in the Midwest.

Metro area
St. Louis-St. Charles-Farmington, MO-IL
Region
Midwest
County
Saint Louis
Address
12250 Weber Hill Rd
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth