WEST RIDGE ADVISORS

RIASEC RegisteredEst. 2020
Total AUM
$396M
Discretionary
$238M
60% of AUM
Avg account
$282K
Accounts
1,405
Employees
13
Advisory reps
11

Firm details

Headquarters
HENDERSON, Nevada
CRD number
282718
Registered since
March 13, 2020
Custodians
CHARLES SCHWAB & CO., INC., FIDELITY RETIREMENT PLATFORM, COMERICA SECURITIES,INC., FIDELITY DISTRIBUTORS COMPANY LLC, ADVISORTRUST, INC., PCS RETIREMENT
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Pension & Profit Sharing Plans53.16%
  • HNWI28.84%
  • Individuals18%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

West Ridge Advisors is an independent registered investment adviser that acts as a capital allocator for both individual/family and institutional clients. The firm provides a mix of financial planning and discretionary portfolio management, while also offering non-discretionary solutions and pension consulting. Its service set includes selecting other advisers and running educational seminars and workshops, which points to a blended execution model that combines in-house portfolio management with third-party manager relationships. Investment activity is centered on pooled public vehicles as the core implementation sleeve, while the firm also directs client capital to third-party alternative managers. West Ridge Advisors charges a mix of percentage-of-AUM fees and fixed or hourly fees, enabling flexible engagement structures across smaller plan sponsors, high-net-worth households and institutional clients. The firm is not identified as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 79%, Exchange Traded Equities 14%, Non-Exchange Traded Equities 5%, Investment Grade Corp Bonds 2%79%
  • Public Funds/Mutual Funds79%
  • Exchange Traded Equities14%
  • Non-Exchange Traded Equities5%
  • Investment Grade Corp Bonds2%

Contacts

3 of 11
  • ALAN ERICKSON

    Managing Director and PartnerCRD 6712357

  • Stephen Udall

    DirectorCRD 8117554

  • Thomas Udall

    Partner, Director of Business DevelopmentCRD 6712358

Unlock 8 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

HENDERSON, NV

CLARK

Location

HENDERSON, NV

Headquartered in HENDERSON, NV, anchoring the Las Vegas-Henderson, NV metro in the West.

Metro area
Las Vegas-Henderson, NV
Region
West
County
CLARK
Address
1528 W Warm Springs Rd
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth