Viable

RIASEC RegisteredEst. 2024
Total AUM
$214M
Discretionary
$214M
100% of AUM
Avg account
$332K
Accounts
645
Employees
6
Advisory reps
4

Firm details

Headquarters
,
CRD number
322140
Registered since
April 26, 2024
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI58.82%
  • Pension & Profit Sharing Plans24.99%
  • Individuals16.19%
Services
Financial PlanningPortfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

Viable is an independent registered investment adviser organized as a limited liability company and registered with the SEC in 2024. The firm serves both individual and institutional clients, delivering financial planning, portfolio management for individuals and small businesses, and pension consulting. Viable operates with a mixed fee model—charging a percentage of assets under management and offering fixed-fee engagements—and also conducts broker-dealer and insurance brokerage activities, which allows it to combine advisory solutions with brokerage and insurance product distribution. Investment activity centers on equity strategies. The firm shows a clear preference for exchange-traded equities as the primary sleeve for client portfolios, while using mutual funds and annuities where appropriate to meet specific planning or product needs. Viable is not an active ESG investor and does not position itself as a capital allocator; instead it deploys third‑party managers and market-traded instruments to implement client strategies.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 85%, Cash & Cash Equivalents 15%85%
  • Exchange Traded Equities85%
  • Cash & Cash Equivalents15%

Contacts

3 of 4
  • Gregg Gottlieb

    Gregg Gottlieb

    OwnerCRD 2011631

  • Taylor Kishfy

    Taylor Kishfy

    Investment Adviser RepresentativeCRD 7269491

  • Mary Focht

    Mary Focht

    Financial PlanningCRD 4494289

Unlock 1 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

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Location

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Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth