USA Financial Formulas LLC
Firm details
- Headquarters
- Ada, Michigan
- CRD number
- 139987
- Registered since
- February 1, 2007
- Website
- www.usafinancial.com
- Custodians
- TD AMERITRADE, INC.
- Fee structure
- Percentage of AUM
- Client types
- Individuals100%
- Services
- Portfolio Management for IndividualsPortfolio Management for Institutional Clients
Firm profile
FINTRXOverview
USA Financial Formulas LLC is a fee-based registered investment adviser that manages portfolios primarily for individual and family clients, with advisory mandates that also cover small businesses and institutional entities. The firm is structured as an LLC, has been SEC-registered since 2007, and is classified as a non-independent retail RIA. Its business model centers on discretionary portfolio management charged as a percentage of assets under management. The firm maintains industry relationships beyond the adviser channel: it lists affiliations with a broker-dealer, another investment adviser, and an insurance company. USA Financial Formulas does not present itself as an institutional capital allocator and does not identify as an active ESG investor or a multi-state adviser on its filings.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities59%
- Cash & Cash Equivalents32%
- Public Funds/Mutual Funds9%
Owners & executives
3 of 5
Dawn Thomason
Chief Compliance OfficerCRD 5275125
Mark Mersman
Chief Marketing OfficerCRD 4702400
Michael Walters
Chief Executive OfficerCRD 2580592
Contacts
1 of 1
Brent Enders
Registered RepresentativeCRD 2858719
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 101Active vs passive
$496M in ETFs
97%
$481M
2%
$14.9M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| ISHARES S&P SMALL-CAP 600 VALUE ETF (IJS) | BlackRock | Passive | Small Value | $110M | 927,820 | 22.16% |
Location
Ada, MI
Kent
Location
Ada, MI
Headquartered in Ada, MI, anchoring the Grand Rapids-Kentwood-Muskegon, MI metro in the Midwest.
- Metro area
- Grand Rapids-Kentwood-Muskegon, MI
- Region
- Midwest
- County
- Kent
- Address
- 6020 Fulton St E
- Time zone
- ET (UTC-5)
- Office locations
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