USA Financial Formulas LLC
Firm details
- Headquarters
- Ada, Michigan
- CRD number
- 139987
- Registered since
- February 1, 2007
- Website
- www.usafinancial.com
- Custodians
- TD AMERITRADE, INC.
- Fee structure
- Percentage of AUM
- Client types
- Individuals100%
- Services
- Portfolio Management for IndividualsPortfolio Management for Institutional Clients
Firm profile
FINTRXOverview
USA Financial Formulas LLC is a limited liability company that operates as a non-independent retail registered investment adviser. The firm is SEC registered (2007) and manages portfolios for individual and family clients on a fee basis tied to assets under management. Its advisory scope includes portfolio management for individuals and small businesses as well as for businesses or institutions. Filings note relationships with broker‑dealers, other investment advisers, and an insurance company, and the firm is not positioned as a capital allocator or pension consultant.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities59%
- Cash & Cash Equivalents32%
- Public Funds/Mutual Funds9%
Owners & executives
3 of 5
Dawn Thomason
Chief Compliance OfficerCRD 5275125
Mark Mersman
Chief Marketing OfficerCRD 4702400
Michael Walters
Chief Executive OfficerCRD 2580592
Contacts
1 of 1
Brent Enders
Registered RepresentativeCRD 2858719
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 98Active vs passive
$752M in ETFs
97%
$730M
2%
$21.8M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| STATE STREET(R) SPDR(R) BLOOMBERG 1-3 MONTH T-BILL ETF (BIL) | State Street | Passive | Ultrashort Bond | $300M | 3,277,174 | 39.93% |
Location
Ada, MI
Kent
Location
Ada, MI
Headquartered in Ada, MI, anchoring the Grand Rapids-Kentwood-Muskegon, MI metro in the Midwest.
- Metro area
- Grand Rapids-Kentwood-Muskegon, MI
- Region
- Midwest
- County
- Kent
- Address
- 6020 Fulton St E
- Time zone
- ET (UTC-5)
- Office locations
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