USA Financial Formulas LLC

RIASEC RegisteredEst. 2007
Total AUM
$534M
Discretionary
$534M
100% of AUM
Avg account
$71.4K
Accounts
7,489
Employees
38
Advisory reps
6

Firm details

Headquarters
ADA, Michigan
CRD number
139987
Registered since
February 1, 2007
Custodians
TD AMERITRADE, INC.
Fee structure
Percentage of AUM
Client types
  • Individuals100%
Services
Portfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

USA Financial Formulas LLC is an SEC-registered advisory firm that provides fee-based portfolio management primarily to individuals, families and small businesses, with additional advisory relationships for business or institutional clients. The firm leans heavily into equity exposure, deploying exchange-traded products as the backbone of portfolios while supplementing with individual equities and external fund investments where appropriate. Portfolio mandates are managed on a discretionary basis and structured around a percentage-of-AUM fee model. Investment activity shows a clear preference for liquid, exchange-traded instruments that enable broad market exposure and tactical tilts; the firm’s largest single position is an S&P small-cap value ETF, indicating a willingness to position clients toward size and value factors. USA Financial Formulas does not position itself as an ESG-focused allocator and is not organized as a multi-state adviser for regulatory purposes.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 59%, Cash & Cash Equivalents 32%, Public Funds/Mutual Funds 9%59%
  • Exchange Traded Equities59%
  • Cash & Cash Equivalents32%
  • Public Funds/Mutual Funds9%

Owners & executives

3 of 5
  • MICHAEL WALTERS

    Chief Executive OfficerCRD 2580592

  • JAMES MCCONNELL

    Chief Operations OfficerCRD 4679140

  • WILLIAM BACHERT

    Chief Financial OfficerCRD 4576698

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Contacts

1 of 1
  • BRENT ENDERS

    Registered RepresentativeCRD 2858719

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 101

Active vs passive

$496M in ETFs

Passive

97%

$481M

Active

2%

$14.9M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES S&P SMALL-CAP 600 VALUE ETF (IJS)BlackRockPassiveSmall Value$110M927,82022.16%

Location

Primary office

ADA, MI

KENT

Location

ADA, MI

Headquartered in ADA, MI, anchoring the Grand Rapids-Kentwood-Muskegon, MI metro in the Midwest.

Metro area
Grand Rapids-Kentwood-Muskegon, MI
Region
Midwest
County
KENT
Address
6020 Fulton St E
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth