USA FINANCIAL EXCHANGE
Firm details
- Headquarters
- ADA, Michigan
- CRD number
- 283466
- Registered since
- May 18, 2016
- Website
- usafinancialexchange.com
- Custodians
- AXOS ADVISOR SERVICES, CHARLES SCHWAB & CO., INC., PERSHING LLC
- Fee structure
- Other
- Client types
- Individuals85.73%
- HNWI14.27%
- Services
- Selection of Other Advisers
Firm profile
FINTRXOverview
USA Financial Exchange is a boutique advisory firm that manages individual and family accounts with a clear tilt toward liquid equity exposure. The firm acts as a capital allocator and focuses on selecting outside managers rather than running a broad lineup of proprietary funds. Its business footprint includes affiliation with broker-dealers and insurance providers, and it uses a fee model described as “other,” which typically indicates customized or hybrid billing arrangements. Active ESG investing is not indicated. The investment approach emphasizes exchange-traded securities and separate managed account (SMA) solutions, with private equity allocations accessed through third‑party managers. Given the firm’s classification and advisory activity—selection of other advisers—alternative exposure is implemented via outside fund managers rather than in‑house private equity vehicles.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities63%
- Public Funds/Mutual Funds32%
- Cash & Cash Equivalents5%
Owners & executives
3 of 5WILLIAM BACHERT
Chief Financial OfficerCRD 4576698
JAMES MCCONNELL
Chief Operations OfficerCRD 4679140
MARK MERSMAN
Chief Marketing OfficerCRD 4702400
Contacts
1 of 1BRENT ENDERS
Registered RepresentativeCRD 2858719
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
ADA, MI
KENT
Location
ADA, MI
Headquartered in ADA, MI, anchoring the Grand Rapids-Kentwood-Muskegon, MI metro in the Midwest.
- Metro area
- Grand Rapids-Kentwood-Muskegon, MI
- Region
- Midwest
- County
- KENT
- Address
- 6020 Fulton St E
- Time zone
- ET (UTC-5)
- Office locations
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