USA FINANCIAL EXCHANGE

RIASEC RegisteredEst. 2016
Total AUM
$1.6B
Discretionary
$1.6B
100% of AUM
Avg account
$164K
Accounts
9,971
Employees
38
Advisory reps
6

Firm details

Headquarters
ADA, Michigan
CRD number
283466
Registered since
May 18, 2016
Custodians
AXOS ADVISOR SERVICES, CHARLES SCHWAB & CO., INC., PERSHING LLC
Fee structure
Other
Client types
  • Individuals85.73%
  • HNWI14.27%
Services
Selection of Other Advisers

Firm profile

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Overview

USA Financial Exchange is a boutique advisory firm that manages individual and family accounts with a clear tilt toward liquid equity exposure. The firm acts as a capital allocator and focuses on selecting outside managers rather than running a broad lineup of proprietary funds. Its business footprint includes affiliation with broker-dealers and insurance providers, and it uses a fee model described as “other,” which typically indicates customized or hybrid billing arrangements. Active ESG investing is not indicated. The investment approach emphasizes exchange-traded securities and separate managed account (SMA) solutions, with private equity allocations accessed through third‑party managers. Given the firm’s classification and advisory activity—selection of other advisers—alternative exposure is implemented via outside fund managers rather than in‑house private equity vehicles.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 63%, Public Funds/Mutual Funds 32%, Cash & Cash Equivalents 5%63%
  • Exchange Traded Equities63%
  • Public Funds/Mutual Funds32%
  • Cash & Cash Equivalents5%

Owners & executives

3 of 5
  • WILLIAM BACHERT

    Chief Financial OfficerCRD 4576698

  • JAMES MCCONNELL

    Chief Operations OfficerCRD 4679140

  • MARK MERSMAN

    Chief Marketing OfficerCRD 4702400

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Contacts

1 of 1
  • BRENT ENDERS

    Registered RepresentativeCRD 2858719

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

ADA, MI

KENT

Location

ADA, MI

Headquartered in ADA, MI, anchoring the Grand Rapids-Kentwood-Muskegon, MI metro in the Midwest.

Metro area
Grand Rapids-Kentwood-Muskegon, MI
Region
Midwest
County
KENT
Address
6020 Fulton St E
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth