UP&UP CAPITAL, INC.

Overview

Up&Up Capital, Inc. is a small, independent registered investment adviser organized as a corporation that focuses on serving individual and family clients and small businesses. The firm blends financial planning with portfolio management and provides educational seminars and workshops as part of its client service mix. Its fee model is flexible—charging a percentage of AUM as well as hourly and fixed fees—allowing customization for different client needs. Investment activity centers on publicly traded equities and exchange-traded funds for core allocations, supplemented by external alternative strategies. The firm is not positioned as an ESG specialist, nor is it presenting itself as a multi-state or pension consultant adviser. Custodial and trading activity is concentrated through Interactive Brokers, which aligns with an approach that favors direct market access to U.S.-listed equities and ETFs.

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Location & Offices